When discussing SEO, it's impossible not to at least think of Google. Why? Because Google engineers invented the concept of "SEO" and also its “rules.” By “rules,” I mean the algorithms that determine which websites land on the first page of the search results. Lately, Google engineers have honed in on the concept of "freshness," or placing greater emphasis on returning the freshest web content for most queries. So now you're probably wondering: what makes a website fresh? Here are 7 important elements to focus on as you manage your site. 1. Date of inception. The inception date is the first time Google indexes your page, or puts it into its database of pages. Unfortunately, the inception date degenerates over time. So, the older a website is, it lessens in freshness. It might go without saying that if your site was created over 5 years ago, you may be due for a websi...
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German type designer Paul Renner, who is especially known for his famous typeface "Futura," coined the phrase "Form follows function." His geometric letterforms are a gold standard for a no-frills approach to design. While his statement applies to a variety of design mediums that go beyond typography, it is especially important for mobile optimized sites. For this reason, it is important that mobile sites are not treated like an afterthought but enjoy the same strategic design and functionality as their big brother. Getting streamlined information quickly and easily is the key here. One of the first mobile sites we designed was for the GSP airport. With clean views and easy-to-click buttons, it has been an effective and good looking tool for flight tracking, parking info and many other travel-related needs. We submitted the site to the mobile gurus at mobileawesomenes...
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Google is making headlines again, as they begin to reveal information about the next generation of their search engine. Google is trying to stay on top of the search market, which includes competitors Bing, Yahoo, Apple (now with Siri), and certain aspects of Facebook. In coming weeks, you should begin to see snippets of change in the way search results are provided. Google will start favoring sites that have more relevant content vs. sites that are simply overly optimized. While you don't want to wait to start optimizing your site to Google's new standards, top execs at Google say (source: The Wall Street Journal ) that it will actually be a couple of years for its changes to be fully in place. What will the new search engine look like? Google's plan is to provide increasingly relevant search results. For example, if you do a search for a set of home audio speakers, ...
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Posted March 01, 2012
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A Book Review Most people think of trying to show that their company is the best at something. They are determined to show how their product is the best and how it can do so many things. However, the most important thing to remember is that people want help with whatever problem they are having. If a person is in the landscaping business, you must understand what their problems are and that will help you “market” to that company. This book, by Patrick Renvoise and Christophe Morin, discussed learning the client’s pain. In the landscaping illustration, the client does not care about the mower, trimmer, and blower, ect. All they care about is having a manicured lawn. When trying to target that segment of the market, do not spend time and money showing the minute features of your product. Instead show how your product can give them that manicured lawn that they want. You...
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