We live in a world that both promises and presents opportunities like never before. Yet the globalization of technology means your competition can be just one click away, and a lot of people issue claims that sound promising. When you have great things to say and great products to offer, you can feel like a shopkeeper threatened with being drowned out by the racket of the marketplace. That's My Motto I grew up in the great state of North Carolina. I love it there, and one really great thing about North Carolina is its state motto—esse quam videri: "to be, rather than to seem." A simple, but profound statement. It's something we can all aspire to personally, but it's also a vital principle to our modern market place, and to how your company thinks about branding. Beyond Polish As we've discussed in previous posts, your brand is not your logo or even the combination of ...
Read More