SEO: Keywords and Functionality

Posted November 08, 2011
by Caitlyn Murphy

Search Engine Optimization is a hot topic in our industry right now. Our clients seem to have become more aware that they need some sort of SEO for their website, but they are not always sure what constitutes good, productive SEO practice. In our experience and research, we have become aware of two major players in SEO: keywords and functionality. Keywords seem to be a well-known component of SEO. The idea with keywords is to identify what a potential customer might plausibly type into a search engine if he/she were looking for your service/product. Many website owners already know to use meta-tags on their homepage with relevant words relating to their product/service. However, there is certainly more depth to using keywords to generate traffic than just meta-tags. "The best keywords are words and phrases that are being searched, but that may have been overlooked by ...

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Optimizing Your Website for Search Engines

Posted August 03, 2011
by Justin Murphy

1. What is SEO? Search engine optimization is the ongoing process of crafting and updating your website’s content, structure, keywords, and links in order to raise your page ranking in user searches. When most people use search engines, they type in 2-5 keywords to define what they are looking for. If the search engine finds a match for those keywords within the content of your site, the search engine will list your site as a result. The closer the keyword match (the more optimized your site is with those keywords), the higher your page will rank in the search engine results. Studies show (and we all know this to be true) that users will often stop looking after the first few (1-3) pages of results. If your website is not optimized for search engines it will end up so far down the search results that very few people will ever see it. Embedding keyword within your page a...

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