If you are like most people, you are able to quickly and easily match the brand names below to the simple idea associated with them. In some cases, ideas come down to a single word. Kleenex = Tissue Heinz=Ketchup Volvo=Safety Crest = Fights Cavities The object of branding is to create awareness by connecting your brand name to a single motivating idea or concept and make it stick in the mind of the consumer. What is Positioning? A Simple Definition Positioning is simply concentrating or focusing on an idea – or even a word – that defines (and thus, differentiates) the organization (or product, or service, or concept, etc.) in the mind of its prospects. Why positioning? Today’s marketplace is no longer responsive to the kind of advertising that worked in the past. There are just too many products, too many companies, and too much marketing “noise.” In this over-communi...
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We often get asked the question: should I have my blog as a separate entity from my main corporate site? The answer is no. In a January 17, 2011 Business Insider article "Your Corporate Blog Could Be Sabotaging Your Business: Six ways your blog could accidentally sabotage your bottom line, plus tips for avoiding them" Lisa Barone notes this as one of the top 3 pitfalls to establishing a sucessful company blog. She states: "Corporate blogs work best when they're a natural extension of the rest of your Web site. When the content found on the blog serves to give more information/street cred. to your services. And to do that, readers need to be able to see the connection that exists between the two entities. Your corporate blog fails when you put it on a separate domain and make it hard for people to tie back or access your site. It fails when your blog doesn't link to an...
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The power of a few simple words can make all the difference in the world, as shown by this short Youtube clip. A simple, but targeted message (with minimal or even no design to support it) is the difference between simply having marketing and having marketing that commands attention and gets results. At Your Creative People, we believe that the messaging should drive every piece we create. Creative design should never get in the way; it should simply support and enhance the clarity of the message. It takes time to think through and write a clear, targeted call to action. We believe that it's worth your investment. Let our team of creative people help you craft a message that demands action. We found this clip referenced on the blog of our friends at Brains on Fire:
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We came across this blog-post on www.churchleaders.com about church websites recently and thought the thoughts recorded were worth sharing. The post references the same Lifeway Survey that we mentioned on our blog several months ago. While we don't use (or recommend) Wordpress or pre-designed/stock templates, we do think the 5 simple points made in this blog post are worth thinking about. As a branding company, we believe each client is inherently unique and we strive to design them a website with layout, functionality, and attractiveness that is exactly right for them and reflects their brand, or identity. So, we don't deal with templates and this actually goes hand in hand with the article's point number 1: Engaging Home Page. Having an engaging home page is essential. We as a culture have become content to skim through content and jump from website to website looki...
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