Did you get a shiny new tech-toy for Christmas? My dad and stepmom did. They proudly FaceTime-ed me from their new iPad, and when I "hung up," they were busy trying to wrestle the device back from my 18-year-old sister. Tablets and smart phones easily transcend generational barriers. In fact, data collected by NPD DisplaySearch projects that tablets will outsell notebooks by 2016. Why does this matter? I'll give you a hint . . . your website! Problem? Solution. Ethan Marcotte explains the problem this way: "We’re faced with a greater number of devices, input modes, and browsers than ever before." While it's possible to design separate packages for each of the different platforms (desktop, tablet, smart phone, mini-tablet), there's a better solution, and we predict you'll hear a lot about it this year. The solution is responsive web design, in which we create an attrac...
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At Your Creative People, we enjoy brainstorming and dreaming up ways to innovate and improve our CMS product, Backstage. As one of our clients, did you know you can be a part of that creative process as well? In a large way, our client's help to build Backstage by highlighting the needs of their industries or businesses and pointing out ways to make our Backstage CMS even simpler for you to use! Have you seen the "Submit an Idea" feature in Backstage? When you discover a need for a new feature, or even just a neat idea that you think could streamline your process of updating your website, mobile site, or app, click the button and share it with us! We take and review every idea individually. Any idea that can benefit all Backstage users is added to our development list for inclusion in a future upgrade. We're not promising your idea will go into effect immediately, but...
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Search Engine Optimization is a hot topic in our industry right now. Our clients seem to have become more aware that they need some sort of SEO for their website, but they are not always sure what constitutes good, productive SEO practice. In our experience and research, we have become aware of two major players in SEO: keywords and functionality. Keywords seem to be a well-known component of SEO. The idea with keywords is to identify what a potential customer might plausibly type into a search engine if he/she were looking for your service/product. Many website owners already know to use meta-tags on their homepage with relevant words relating to their product/service. However, there is certainly more depth to using keywords to generate traffic than just meta-tags. "The best keywords are words and phrases that are being searched, but that may have been overlooked by ...
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