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Search Engine Optimization is a hot topic in our industry right now. Our clients seem to have become more aware that they need some sort of SEO for their website, but they are not always sure what constitutes good, productive SEO practice. In our experience and research, we have become aware of two major players in SEO: keywords and functionality. Keywords seem to be a well-known component of SEO. The idea with keywords is to identify what a potential customer might plausibly type into a search engine if he/she were looking for your service/product. Many website owners already know to use meta-tags on their homepage with relevant words relating to their product/service. However, there is certainly more depth to using keywords to generate traffic than just meta-tags. "The best keywords are words and phrases that are being searched, but that may have been overlooked by ...

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Based in Greenville SC, Your Creative People is a forward-thinking brand development, web design and marketing communications agency that creates solutions that engage your audience. We are experts in integrating social media, e-mail marketing, video, and search engine optimization into campaigns that drive leads.