Benjamin Franklin recommended that you build an App. Well, sort of. “Time is money,” Mr. Franklin advised, in his pamphlet Advice to a Young Tradesman, Written by an Old One. You’ve probably heard this thought on the value of time before? Perhaps, in a way, Ben’s ponderings from 1748 are applicable today in a, well, application he never could have predicted. 265 years later, our lives are extremely fast-paced. While Ben Franklin discussed the value of hours and days, we look at mere seconds and see dollar signs. Simply put, no one can afford to wait anymore. We’re all getting used to the availability of instant information. As a business owner, if you know that your clients appreciate streamlined, highly informative content available rapidly, then you can keep them happy by providing information that is always accessible. Unfortunately, a nice website (and even a mobi...
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Here is an encouraging news story for small business owners. Pricing is very important for our recession-era, coupon-conscious culture. This New York Times business story explains that when the business owner has to raise his prices to cover his expenses, it's not always a deal-breaker for his customers. "The fear, of course, is that raising prices will send customers fleeing. While that can happen, many small businesses have raised prices and lived to tell about it. They echo a common sentiment: setting prices strategically is not just about the numbers. Buyers are not necessarily looking for the best price, said Mark Kronenberg, founder of Math 1-2-3, a New York-based tutoring and test preparation company." - Eilene Zimmerman, New York Times, April 2011 Click here for the rest of the article!
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