Google is making headlines again, as they begin to reveal information about the next generation of their search engine. Google is trying to stay on top of the search market, which includes competitors Bing, Yahoo, Apple (now with Siri), and certain aspects of Facebook. In coming weeks, you should begin to see snippets of change in the way search results are provided. Google will start favoring sites that have more relevant content vs. sites that are simply overly optimized. While you don't want to wait to start optimizing your site to Google's new standards, top execs at Google say (source: The Wall Street Journal ) that it will actually be a couple of years for its changes to be fully in place. What will the new search engine look like? Google's plan is to provide increasingly relevant search results. For example, if you do a search for a set of home audio speakers, ...
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In today's world of online shopping, search engine results are critical for nearly every website owner. After all, "googling" has become a new verb in our vocabulary, according to most dictionaries. The majority of the populace first turn to a search engine when they are seeking information on a product or service or looking to buy. With our game-changing CMS product, Backstage, we have made it easy for you to cover all your basics in optimizing nearly every part of your website for the search engines (SEO). Here are 4 simple steps you can take today to create an optimized site. 1. Create a keyword-focused page title. It's simple to create your own keyword-driven page titles that will help you rank better in web searches. After logging into Backstage, and clicking on the page you would like to optimize, click on the "Optimize for SEO" option on the right-hand panel of...
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Have you ever wondered how to determine a good web site design from a not-so-good web site design? It's more than just a gut feeling. Here is a list of four criteria: 1. Clarity Your site should unmistakably communicate your identity, your purpose, and your distinctives. If you want to stand out, it should never be designed using the same template anyone else could buy off the shelf. Branding is supposed to set you apart, not make you blend in. Be different and tell your customers why that difference matters to them. 2. A Targeted, Branded Web Design The design of your web site either aids the communication or distracts from it. It must be targeted and aesthetically pleasing to attract and engage visitors. It needs to reflect a unified look and feel, so that your customers gain a sense of confidence in your professionalism. This gives them the confidence to do busines...
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