Caitlyn Murphy
Caitlyn comes to YCP with a degree in Speech Pedagogy. Caitlyn grew up performing in professional stage productions of musicals and plays which eventually turned into an interest in communication and public speaking. Caitlyn joins the YCP team to help write content, compile customer surveys, and maintain social media amongst other things. In her free time (what's that?) she enjoys cooking, baking, and riding her bike up and down the hills of her Greenville neighborhood.
Justin Murphy and I are really into the show Shark Tank right now! I guess it's the entrepreneurial spirit in our house that attracts us to it. On a recent episode, we watched a lady selling a sort of marker used to identify different meats after grilling. The product was clever and had attractive packaging. The owner seemed level-headed and mature in the videod background story shown before her pitch began. But there was something about her presentation that struck us as strange: This professional, articulate woman showed up at the pitch in a red, polka-dotted, retro-type dress and full out winged eyeliner. We couldn't understand it. To us, she seemed more like Minnie Mouse than a professional businessperson! The look she sported just didn't match the brand she represented. On the other hand, a pair of business partners selling a type of grease cleaner for cyclists ...
Read More
Did you get a shiny new tech-toy for Christmas? My dad and stepmom did. They proudly FaceTime-ed me from their new iPad, and when I "hung up," they were busy trying to wrestle the device back from my 18-year-old sister. Tablets and smart phones easily transcend generational barriers. In fact, data collected by NPD DisplaySearch projects that tablets will outsell notebooks by 2016. Why does this matter? I'll give you a hint . . . your website! Problem? Solution. Ethan Marcotte explains the problem this way: "We’re faced with a greater number of devices, input modes, and browsers than ever before." While it's possible to design separate packages for each of the different platforms (desktop, tablet, smart phone, mini-tablet), there's a better solution, and we predict you'll hear a lot about it this year. The solution is responsive web design, in which we create an attrac...
Read More
What's new with YCP in 2012? We wanted to take the opportunity to get you up-to-date on what's happening with the team! It's been a great year for YCP as a business, but also for our team members personally. David Dierking, our Lead Developer, tied the knot! Most of us made the trip to Rock Hill, NC to be present at the ceremony and we're so happy to have Ciara present at our team events now. Though it's hard to ever get a picture of David smiling (he says he is always smilling inside!), we all can testify that he was full of grins on his special day, and it seems like the lunches he's bringing in are better quality these days! Senior Interactive Designer, Michael Golus, has always been active and this year he took up sport climbing at a local climbing gym The Mountain Goat (did you know we had a climbing gym in Greenville??). Michael's artistic side goes beyond graph...
Read More
As one of the most popular Pay-Per-Click (PPC) online advertising venues, Google Adwords can seem daunting and complicated at first (or second, or third) glance. It's part of the larger discipline of optimizating your website for search engines (SEO or more specifically in this case, search engine marketing - SEM). Here's a layman's guide to getting started with PCC through Google Adwords. What is Google Adwords? You pay Google to display a customized, keyword-driven text-based ad when it serves up a person's search results. You can also elect to have your ad show up on Google's affiliate sites (sites who get commission for displaying Google's ads). How do they work? As a business, you pay a predetermined price for every click that your ad gets. The price per click is determined by the competition for that particular keyword or keyword phrase that's found in your text...
Read More