Justin Murphy
Justin specializes in creative branding on the web and in print and has over thirteen years of experience in the industry. Justin's job involves leading client brand initiatives and overseeing creative. Justin also has experience adjunct teaching on subjects like branding, entrepreneurship, and web design on the MBA and university undergraduate levels. When he's not working, you can find him at Starbucks, serving at his church, or spending time with his wife Caitlyn, in Greenville's charming downtown.
Brand fragmentation will torpedo even your best marketing efforts. On the flip side, brand integration works to create informed and trusting customers. Which would you prefer? When put like that, the answer appears quite obvious. Many companies, however, default to brand fragmentation because the careful integration of each part of your brand takes both a laser focus and the investment of hard work, creative thinking, and a little thing called money. We are bombarded with marketing messages, most of them fragmented. On the way to work today, I passed at least 4 billboards, received 2-3 marketing e-mails (which I did not read while driving), and noticed at least 5 vehicles advertising their companies. When I arrived and opened my computer to begin my morning ritual of browsing several business websites, each site pushed flashy advertisements to try and attract my atten...
Read More
Before you put your fingers to the keyboard to start creating that profile, you should think through the main purpose of your profile. What is your main purpose and how would a LinkedIn profile specifically help you accomplish your goals? What audience are you trying to reach? Thinking through these foundational questions will help you accomplish your goals and develop a successful LinkedIn strategy. 11 tips for creating a successful profile: Grab your personal url and add that to your e-mail signature. Here's some steps to doing that: http://www.handshake20.com/linkedin.html Make sure you have listed your correct website and e-mail address (use your corporate account). Add links to your twitter account and company blog (if applicable) LinkedIn recommends the following strategy as you think through your profile's headline (the section that appears at the top of your p...
Read More
Imagine a new dimension of learning. Imagine a world where learning is highly interactive and where children can explore new worlds with rich media, including video, audio narration, integrated mapping and 360 degree slideshows. Formerly dull charts, graphs, and equations come alive. Imagine a textbook that’s always up to date with the latest current events. Students can get instant definitions of uncommon words and explore the life of their favorite historical characters. Imagine the ease of updating content and pushing it out to all users simultaneously. This is a whole new dimension of education. These are the real opportunities in ePublishing. Electronic publishing or “EPUB” is a file format (like .doc is for Word) for publishing electronic content. There are two other popular formats such as the Mobipocket (.mobi) and Kindle Format 8 (KF8). EPUB-formatted and pac...
Read More
We often get asked the question: should I have my blog as a separate entity from my main corporate site? The answer is no. In a January 17, 2011 Business Insider article "Your Corporate Blog Could Be Sabotaging Your Business: Six ways your blog could accidentally sabotage your bottom line, plus tips for avoiding them" Lisa Barone notes this as one of the top 3 pitfalls to establishing a sucessful company blog. She states: "Corporate blogs work best when they're a natural extension of the rest of your Web site. When the content found on the blog serves to give more information/street cred. to your services. And to do that, readers need to be able to see the connection that exists between the two entities. Your corporate blog fails when you put it on a separate domain and make it hard for people to tie back or access your site. It fails when your blog doesn't link to an...
Read More