Is creativity a bad word in business? Is it just an artsy ideal of marketing, but not really an effective bottom-line booster? In their book, Juicing the Orange, Pat Fallon and Fred Senn address the misconceptions regarding implementing creativity in today’s marketing environment. Using the metaphor of juicing an orange, they demonstrate how creativity can give a campaign leverage over the competition and produce impressive results. What does the term “juicing the orange” mean anyway? The phrase is a metaphor to express the way marketers get the most "bang for their buck" from advertising. It expresses the idea of using existing resources, adding some creative thinking, and producing powerful campaigns. Fallon and Senn are trying to make the point that great marketing comes from extracting the juice from the orange you already have, not laying out the greenbacks to si...
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Imagine a new dimension of learning. Imagine a world where learning is highly interactive and where children can explore new worlds with rich media, including video, audio narration, integrated mapping and 360 degree slideshows. Formerly dull charts, graphs, and equations come alive. Imagine a textbook that’s always up to date with the latest current events. Students can get instant definitions of uncommon words and explore the life of their favorite historical characters. Imagine the ease of updating content and pushing it out to all users simultaneously. This is a whole new dimension of education. These are the real opportunities in ePublishing. Electronic publishing or “EPUB” is a file format (like .doc is for Word) for publishing electronic content. There are two other popular formats such as the Mobipocket (.mobi) and Kindle Format 8 (KF8). EPUB-formatted and pac...
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Apple held another much-anticipated keynote address today to introduce a brand new MacBook Pro, OS X Mountain Lion, and iOS 6. The highlight of the show seemed to be the new Macbook Pro, with it's impressive retina-display, which will mimic the crystalline clarity seen in the latest iPhone and iPad releases. The notebook itself has a 15" width, but the skinniness of the beloved MacBook Air, at just 0.71 inches. Despite the hefty price tag ($2,199), Apple expects this to be the computer of the future. Mountain Lion offers a near-perfect integration across your devices. Mountain Lion, the new version of the operating system for Mac, impressed with it's AirPlay ability. Any Mac's display can now be mirrored onto an HDTV or projector, via Apple TV. This could make presentations in the YCP office even more fun; we would open our Mac, pull up your site, power up Apple TV, a...
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This simple, uncluttered infographic reveals information gathered by Steelhouse and uSamp about mobile shopping and social sharing. The findings are worth noting! For example, 83% of consumers base purchase decisions on star rating systems and user reviews. So, if you don't include testimonials of some sort on your website, you are lacking a major motivator. Take a look at the graphic for more of the fun findings, which includes statistics about social media websites. The graphic is taken from Silicon Republic.
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