Secret #1: Keep it simple Navigation. Make it easy for your customers to find the products they are searching for. Using simplified navigation (for instance breadcrumbs like the Apple Store example) gives your customers instant orientation to which page they are viewing and a visual path back. Search. Since approximately 50% of users are search driven - they instantly locate and use the closest search tool - having a search that narrows search results as you type is a great feature. Your results page should effectively and graphically list the results, proving to be simple to understand. Checkout. An easy checkout system or shopping cart can make the buying process smooth and more inviting. For example, it's easiest for me to checkout online with simply my e-mail address as a guest checkout, rather than having to create a new user account at each site I shop at. If yo...
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1. Don't just push out content - actually engage your audience through closely targeted, relavent content. The number of likes doesn't measure true customer engagement. 1,000 Facebook likes is great but do the likes really mean that your customers are engaged with your brand? I'll be honest, I will "Like" any Facebook page if it has something to offer me... but here's the thing: I've "UN-liked" just as many. So, the real goal is to steadily provide reliable, helpful, and thought-provoking content, related specifically to why customers need your product/service. Engaging content can translate into engaged audiences who continue to find value in your brand and keep coming back. Maybe your market needs to be educated on how they can save money by buying your product. By educating your readers, you can build your value, thus increasing their trust in you as an expert. Sev...
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