Search Engine Optimization is a hot topic in our industry right now. Our clients seem to have become more aware that they need some sort of SEO for their website, but they are not always sure what constitutes good, productive SEO practice. In our experience and research, we have become aware of two major players in SEO: keywords and functionality. Keywords seem to be a well-known component of SEO. The idea with keywords is to identify what a potential customer might plausibly type into a search engine if he/she were looking for your service/product. Many website owners already know to use meta-tags on their homepage with relevant words relating to their product/service. However, there is certainly more depth to using keywords to generate traffic than just meta-tags. "The best keywords are words and phrases that are being searched, but that may have been overlooked by ...
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Posted November 03, 2011
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We have all seen those funky looking digital black and white codes popping up in all kinds of places this past year. But what are they used for? And how do you create them? While QR codes are not as widely used in the US as they are in Europe and Asia, we are quickly adapting to their use and convenience in the states. So, let's answer a few important questions regarding QR codes. 1. What is a QR code and how do I use it? A QR code is a "quick response" code and a powerful tool to reach an audience. You scan a QR code with a smartphone application which then connects the code to any of the following: weblinks, phone numbers, contract entry (vCard), calendar entry (vCalendar), or even audio or video data. Free QR code readers are available for all smartphone devices and their use grew a massive 1200% during the first half of 2011 (source: Mobio). 2. Who developed QR c...
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