1. Don't just push out content - actually engage your audience through closely targeted, relavent content. The number of likes doesn't measure true customer engagement. 1,000 Facebook likes is great but do the likes really mean that your customers are engaged with your brand? I'll be honest, I will "Like" any Facebook page if it has something to offer me... but here's the thing: I've "UN-liked" just as many. So, the real goal is to steadily provide reliable, helpful, and thought-provoking content, related specifically to why customers need your product/service. Engaging content can translate into engaged audiences who continue to find value in your brand and keep coming back. Maybe your market needs to be educated on how they can save money by buying your product. By educating your readers, you can build your value, thus increasing their trust in you as an expert. Sev...
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Is creativity a bad word in business? Is it just an artsy ideal of marketing, but not really an effective bottom-line booster? In their book, Juicing the Orange, Pat Fallon and Fred Senn address the misconceptions regarding implementing creativity in today’s marketing environment. Using the metaphor of juicing an orange, they demonstrate how creativity can give a campaign leverage over the competition and produce impressive results. What does the term “juicing the orange” mean anyway? The phrase is a metaphor to express the way marketers get the most "bang for their buck" from advertising. It expresses the idea of using existing resources, adding some creative thinking, and producing powerful campaigns. Fallon and Senn are trying to make the point that great marketing comes from extracting the juice from the orange you already have, not laying out the greenbacks to si...
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Imagine a new dimension of learning. Imagine a world where learning is highly interactive and where children can explore new worlds with rich media, including video, audio narration, integrated mapping and 360 degree slideshows. Formerly dull charts, graphs, and equations come alive. Imagine a textbook that’s always up to date with the latest current events. Students can get instant definitions of uncommon words and explore the life of their favorite historical characters. Imagine the ease of updating content and pushing it out to all users simultaneously. This is a whole new dimension of education. These are the real opportunities in ePublishing. Electronic publishing or “EPUB” is a file format (like .doc is for Word) for publishing electronic content. There are two other popular formats such as the Mobipocket (.mobi) and Kindle Format 8 (KF8). EPUB-formatted and pac...
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Apple held another much-anticipated keynote address today to introduce a brand new MacBook Pro, OS X Mountain Lion, and iOS 6. The highlight of the show seemed to be the new Macbook Pro, with it's impressive retina-display, which will mimic the crystalline clarity seen in the latest iPhone and iPad releases. The notebook itself has a 15" width, but the skinniness of the beloved MacBook Air, at just 0.71 inches. Despite the hefty price tag ($2,199), Apple expects this to be the computer of the future. Mountain Lion offers a near-perfect integration across your devices. Mountain Lion, the new version of the operating system for Mac, impressed with it's AirPlay ability. Any Mac's display can now be mirrored onto an HDTV or projector, via Apple TV. This could make presentations in the YCP office even more fun; we would open our Mac, pull up your site, power up Apple TV, a...
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