This simple, uncluttered infographic reveals information gathered by Steelhouse and uSamp about mobile shopping and social sharing. The findings are worth noting! For example, 83% of consumers base purchase decisions on star rating systems and user reviews. So, if you don't include testimonials of some sort on your website, you are lacking a major motivator. Take a look at the graphic for more of the fun findings, which includes statistics about social media websites. The graphic is taken from Silicon Republic.
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When I first learned of Pinterest, I had little interest in it. Another social networking website? No way - I already wasted enough time on Facebook; I wasn't interested in joining another social outlet. However, I eventually found myself suckered in and clicking around on the website. When I began to think of Pinterest as not only fun but resourceful, I was sold. I am a pretty average Pinterest user: 25 (ages 25-34 make up the largest percentage of users), middle class, bachelor's degree ('some' college is the highest percentage of users at 60%, which makes me think that many of the users are still in college), and oh - yeah... female! (Women make up 80% of the user database). I use Pinterest to plan weekly menus (with my husband hanging over my shoulder giving his recommendations by pointing to photos of bacon-this-or-that), to learn how to take care of my young gar...
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When discussing SEO, it's impossible not to at least think of Google. Why? Because Google engineers invented the concept of "SEO" and also its “rules.” By “rules,” I mean the algorithms that determine which websites land on the first page of the search results. Lately, Google engineers have honed in on the concept of "freshness," or placing greater emphasis on returning the freshest web content for most queries. So now you're probably wondering: what makes a website fresh? Here are 7 important elements to focus on as you manage your site. 1. Date of inception. The inception date is the first time Google indexes your page, or puts it into its database of pages. Unfortunately, the inception date degenerates over time. So, the older a website is, it lessens in freshness. It might go without saying that if your site was created over 5 years ago, you may be due for a websi...
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Posted March 23, 2012
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German type designer Paul Renner, who is especially known for his famous typeface "Futura," coined the phrase "Form follows function." His geometric letterforms are a gold standard for a no-frills approach to design. While his statement applies to a variety of design mediums that go beyond typography, it is especially important for mobile optimized sites. For this reason, it is important that mobile sites are not treated like an afterthought but enjoy the same strategic design and functionality as their big brother. Getting streamlined information quickly and easily is the key here. One of the first mobile sites we designed was for the GSP airport. With clean views and easy-to-click buttons, it has been an effective and good looking tool for flight tracking, parking info and many other travel-related needs. We submitted the site to the mobile gurus at mobileawesomenes...
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