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Apple held a keynote address today and revealed their latest gadgets just in time for Christmas, for all you early shoppers out there. Apple began by reviewing data commending the sales and customer base for their previous products, including the recently unveiled iPhone 5. Of course, it's too soon to release anything new for the iPhone, so the only announcement pertaining to that was an update to/free download of iBooks. There will also be an update to iBook Author for the iPad, and it too is available for free download today. The iBook software continues to be relevant to any of our clients who work in education.The interactive eBook/textbook keeps repeating its refrain: I am the textbook of the future. YCP continues to become more experienced in ebook production in anticipation of the continued growth of this technology. Ready to produce your own eBook? Let us help...

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Apple held another much-anticipated keynote address today to introduce a brand new MacBook Pro, OS X Mountain Lion, and iOS 6. The highlight of the show seemed to be the new Macbook Pro, with it's impressive retina-display, which will mimic the crystalline clarity seen in the latest iPhone and iPad releases. The notebook itself has a 15" width, but the skinniness of the beloved MacBook Air, at just 0.71 inches. Despite the hefty price tag ($2,199), Apple expects this to be the computer of the future. Mountain Lion offers a near-perfect integration across your devices. Mountain Lion, the new version of the operating system for Mac, impressed with it's AirPlay ability. Any Mac's display can now be mirrored onto an HDTV or projector, via Apple TV. This could make presentations in the YCP office even more fun; we would open our Mac, pull up your site, power up Apple TV, a...

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E-books are projected to revolutionize education. After our last blog-post about Google, Apple had some big news of their own today. Apple released iBooks 2, an update to their e-book software for iOS devices (the iPod, iPad, and iPhone). In true Apple-fashion, a press event was held to present the new software and it's most exciting features. Phil Schiller, introducing iBooks 2, described Apple's desire to use the iPad for educational progress. Schiller pointed out that students like to learn on the iPad - in fact it was the # 1 item on teens' holiday wish lists this year. He then described that iPad textbooks can replace the cumbersome, short-lived, non-interactive paper textbooks that students are used to. Apple has already partnered with McGraw-Hill, Pearson, and Houghton Mifflin Harcourt to start the ball rolling. These companies are currently responsible for 90%...

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Based in Greenville SC, Your Creative People is a forward-thinking brand development, web design and marketing communications agency that creates solutions that engage your audience. We are experts in integrating social media, e-mail marketing, video, and search engine optimization into campaigns that drive leads.