When I first learned of Pinterest, I had little interest in it. Another social networking website? No way - I already wasted enough time on Facebook; I wasn't interested in joining another social outlet. However, I eventually found myself suckered in and clicking around on the website. When I began to think of Pinterest as not only fun but resourceful, I was sold. I am a pretty average Pinterest user: 25 (ages 25-34 make up the largest percentage of users), middle class, bachelor's degree ('some' college is the highest percentage of users at 60%, which makes me think that many of the users are still in college), and oh - yeah... female! (Women make up 80% of the user database). I use Pinterest to plan weekly menus (with my husband hanging over my shoulder giving his recommendations by pointing to photos of bacon-this-or-that), to learn how to take care of my young gar...
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If you are like most people, you are able to quickly and easily match the brand names below to the simple idea associated with them. In some cases, ideas come down to a single word. Kleenex = Tissue Heinz=Ketchup Volvo=Safety Crest = Fights Cavities The object of branding is to create awareness by connecting your brand name to a single motivating idea or concept and make it stick in the mind of the consumer. What is Positioning? A Simple Definition Positioning is simply concentrating or focusing on an idea – or even a word – that defines (and thus, differentiates) the organization (or product, or service, or concept, etc.) in the mind of its prospects. Why positioning? Today’s marketplace is no longer responsive to the kind of advertising that worked in the past. There are just too many products, too many companies, and too much marketing “noise.” In this over-communi...
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