Where do good ideas come from?

Posted January 31, 2012
by Caitlyn Murphy

Steven Johnson is the author of Where Good Ideas Come From: The Natural History of Innovation. In his book, Steven directs the reader to look beyond the mere search for a spark of brilliance and to ask himself: what kind of environment nurtures the development of good ideas? In this 4 minute video, the main ideas and questions from Steven's book are summarized and presented with a simple narrative and an engaging use of illustration. These main ideas include: Where do "good ideas" come from? The "Slow Hunch" - most great ideas take a long time to evolve. Good ideas come from collisions of smaller ideas - your "hunch" connecting with someone else's "hunch." The primary engine of creativity and innovation throughout recent history has been connectivity. We have so many new ways to connect now. Even though we're distracted and multi-tasking, we have much more opportunity...

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