E-books are projected to revolutionize education. After our last blog-post about Google, Apple had some big news of their own today. Apple released iBooks 2, an update to their e-book software for iOS devices (the iPod, iPad, and iPhone). In true Apple-fashion, a press event was held to present the new software and it's most exciting features. Phil Schiller, introducing iBooks 2, described Apple's desire to use the iPad for educational progress. Schiller pointed out that students like to learn on the iPad - in fact it was the # 1 item on teens' holiday wish lists this year. He then described that iPad textbooks can replace the cumbersome, short-lived, non-interactive paper textbooks that students are used to. Apple has already partnered with McGraw-Hill, Pearson, and Houghton Mifflin Harcourt to start the ball rolling. These companies are currently responsible for 90%...
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"Smartphone ownership has more than doubled in two years," says Suzanne Choney in this MSBC Technolog article. She's merely interpreting data collected from the past year. That data, collected by Nielsen, a leader in global market research, tells us that over half of people aged 25-34 years, and over half of people aged 18-24 years are all smart phone owners. This generation of smart phone owners use their phone to shop (literally, while at a physical store, they will compare products via a virtual store), engage in social networking (with Facebook being the most popular phone app available), text, and well, I assume to make phone calls sometimes. Why does any of this matter? Because it means your website is increasingly being viewed and utilized on a mobile device. Your Creative People can take your website and design and implement a mobile friendly version for your ...
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The power of a few simple words can make all the difference in the world, as shown by this short Youtube clip. A simple, but targeted message (with minimal or even no design to support it) is the difference between simply having marketing and having marketing that commands attention and gets results. At Your Creative People, we believe that the messaging should drive every piece we create. Creative design should never get in the way; it should simply support and enhance the clarity of the message. It takes time to think through and write a clear, targeted call to action. We believe that it's worth your investment. Let our team of creative people help you craft a message that demands action. We found this clip referenced on the blog of our friends at Brains on Fire:
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We came across this blog-post on www.churchleaders.com about church websites recently and thought the thoughts recorded were worth sharing. The post references the same Lifeway Survey that we mentioned on our blog several months ago. While we don't use (or recommend) Wordpress or pre-designed/stock templates, we do think the 5 simple points made in this blog post are worth thinking about. As a branding company, we believe each client is inherently unique and we strive to design them a website with layout, functionality, and attractiveness that is exactly right for them and reflects their brand, or identity. So, we don't deal with templates and this actually goes hand in hand with the article's point number 1: Engaging Home Page. Having an engaging home page is essential. We as a culture have become content to skim through content and jump from website to website looki...
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