This article was originally written by Max Luzuriaga on Mar 16th 2011: "These are exciting times to be a web designer. CSS is finally starting to catch up to the visions of the beautiful websites we have in our heads. No longer do we have to rely on hacks and images to create wonderfully engaging interfaces! But we can’t just rely on browsers to usher in this new era. As creators we have to be flexible and adapt our workflow to encourage these new best practicees. It’s time to rethink how we make websites." To Read More: http://webdesign.tutsplus.com/articles/designing-in-browser-a-manifesto/
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This was orginally written by Renee Oricchio and posted on Aug 1, 2008. We have posted the link here for our client's reference. "Uploading a commercial won't fly on YouTube. You have to be subtle, but if you are creative and not too heavy handed and not so obviously shilling your product, you might be able to score lots of free marketing online." To Read More: http://www.inc.com/internet/articles/200808/youtube.html
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We’re continuing with some powerful game-changing information for your ministry—the basics of branding. If you read the last article, you now understand how vitally important effective branding is. Hopefully, you’ve even taken some practical action—steps toward implementing the information. This second article takes the information farther with some practical steps for church branding. In my last post, we started by defining “branding” and we embarked on the journey of helping your ministry define its brand. We covered the first step already. Steps 2 and 3 are described in the remainder of this article. To reiterate, the three steps to branding your ministry are: Define who you are (a.k.a. your brand, described by 3-5 defining statements) Identify your contact-points Create pieces to use for each contact-point In the first article, I asked you to begin brainstorming o...
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If you think that your church brand is not that important, you’re wrong. Church branding is incredibly important, because it’s about more than just a nifty logo with pleasing colors. It’s about your message, your testimony, your influence, and your role in reflecting God’s character. This is part 1 of a two-part article on church branding—what it is and how to do it. In the arena of church marketing, with all its perversions, distractions, and confusion, some biblically-based advice is needed. Get ready to listen. “How did you hear about us?” I asked an older couple who came one Sunday night to the church I was visiting in Southern California. “We’ve been out of church for several years and were looking for a new church to attend. We received your post card in the mail about a month ago, and then visited your web site. It looked like the type of church we’ve been look...
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