Does Your Website Design Make People think? Most sites do! Web usability expert Steve Krug gives us valuable insight into what makes a website successful in his book, “Don’t Make me Think." The first thing Krug elaborates on is “Krug’s First Law of Usability." This law states: websites shouldn’t make their visitors think (hence the title, “Don’t Make Me Think”). Krug explains the need for websites to be self-evident and self explanatory to visitors. Web designers should always create websites with the goal of eliminating as many of the visitor's questions as possible. By thinking through the target audience’s potential questions and building the site to answer those questions without having the visitor dig for those answers, we create a simplified, positive, and satisfying experience that very often creates a new customer. At Your Creative People, audience analysis is...
Read More