Optimizing Your Website for Search Engines

Posted August 03, 2011
by Justin Murphy

1. What is SEO? Search engine optimization is the ongoing process of crafting and updating your website’s content, structure, keywords, and links in order to raise your page ranking in user searches. When most people use search engines, they type in 2-5 keywords to define what they are looking for. If the search engine finds a match for those keywords within the content of your site, the search engine will list your site as a result. The closer the keyword match (the more optimized your site is with those keywords), the higher your page will rank in the search engine results. Studies show (and we all know this to be true) that users will often stop looking after the first few (1-3) pages of results. If your website is not optimized for search engines it will end up so far down the search results that very few people will ever see it. Embedding keyword within your page a...

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