The power of a few simple words can make all the difference in the world, as shown by this short Youtube clip. A simple, but targeted message (with minimal or even no design to support it) is the difference between simply having marketing and having marketing that commands attention and gets results. At Your Creative People, we believe that the messaging should drive every piece we create. Creative design should never get in the way; it should simply support and enhance the clarity of the message. It takes time to think through and write a clear, targeted call to action. We believe that it's worth your investment. Let our team of creative people help you craft a message that demands action. We found this clip referenced on the blog of our friends at Brains on Fire:
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Have you ever wondered how to determine a good web site design from a not-so-good web site design? It's more than just a gut feeling. Here is a list of four criteria: 1. Clarity Your site should unmistakably communicate your identity, your purpose, and your distinctives. If you want to stand out, it should never be designed using the same template anyone else could buy off the shelf. Branding is supposed to set you apart, not make you blend in. Be different and tell your customers why that difference matters to them. 2. A Targeted, Branded Web Design The design of your web site either aids the communication or distracts from it. It must be targeted and aesthetically pleasing to attract and engage visitors. It needs to reflect a unified look and feel, so that your customers gain a sense of confidence in your professionalism. This gives them the confidence to do busines...
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We came across this blog-post on www.churchleaders.com about church websites recently and thought the thoughts recorded were worth sharing. The post references the same Lifeway Survey that we mentioned on our blog several months ago. While we don't use (or recommend) Wordpress or pre-designed/stock templates, we do think the 5 simple points made in this blog post are worth thinking about. As a branding company, we believe each client is inherently unique and we strive to design them a website with layout, functionality, and attractiveness that is exactly right for them and reflects their brand, or identity. So, we don't deal with templates and this actually goes hand in hand with the article's point number 1: Engaging Home Page. Having an engaging home page is essential. We as a culture have become content to skim through content and jump from website to website looki...
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