YCP to the Rescue!
The call came in at 4:00 pm on a Wednesday afternoon. Bozzutos was in a time crunch; it was four days before the most important industry tradeshow of the year and they didn’t have a printed sell sheet for their booth staff to hand out. Bozzutos needed a fully-designed and printed sell sheet in the hands of their sales staff by the start of the tradeshow early Monday morning. The sell sheet had to communicate that Bozzutos Retail Technology group was an established industry player with years of experience and the ability to supply some of the best technology services available in the grocery store industry. The piece needed to match their existing superhero theme with custom illustrations and also had to stand out in the minds of business owners enough to drive them to call and engage the Bozzutos team.
By Friday, the branding team at Your Creative People had stepped up to the plate to deliver top-level design work and meet the client’s last minute request.
Responsive and Nimble
Your Creative People was sensitive to the urgency of the client’s request and responded accordingly. The YCP team worked closely with Bozzutos to analyze the purpose of the sell sheet, the target market, and the Bozzutos brand. Your Creative People used that information to develop a winning sell sheet that communicated the intended message clearly and effectively and matched the existing superhero-style theme.
"The YCP team helped us have the best tradeshow response in years. Our creative ideas became a reality in less than a week. The YCP process respected our deadlines and restraints. Quick and timely follow-up calls and emails reassured us that the materials would be exactly what we needed and on-time. The time we save by letting professionals do the materials was used to prepare other details and everything came together perfectly. Customers and prospects responded to the materials with both positive comments and requests for service. We have actually had to ask for help to do follow up calls and visits.”
- Steve Methvin, Head of the Retail Technology Group for Bozzutos More Testimonials
Consistent with the Bozzutos full-color-illustration style, Your Creative People created a high-impact piece to get the attention of grocery store owners at the tradeshow and stand out in the sea of other sell sheets they would pick up. With a single message, clear organization, and eye-catching graphics, Your Creative People delivered a compelling design that accomplished its purpose - to drive new sales leads for our client.
Because of the fast turn-around and accuracy with which YCP was able to produce the piece and prepare it for printing, the Bozzutos team had the necessary materials in time for the tradeshow.
Branding services provided by YCP:
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