Supporting and Extending a Ministry
The staff of Highands Baptist Church (HBC), an established ministry South of Denver, came to Your Creative People with a problem: While their church body was unified, the visual identity was disjointed. The logo appeared dated, the bulletin uninspired and all the collaterals stale without any personality. It was time to rebrand and create a visual theme that promotes with the verbal message.
It's noteworthy to mention that rebranding is more than just a new logo. Our goal was to initiate and cultivate a conversation that goes hand-in-hand with the mission and vision of HBC. Ultimately, the brand of HBC is determined by those that experience the ministry and not so much by what the church may say it is. We sat down with the leadership team of HBC and studied their branding survey. After establishing our core pillars to determine a direction, we began our creative work.
We started with the logo and then formed the website, identity system and correspondence materials. Our logo ended up being a mark that clearly pictures HBC as a church that is 1) cross-centered 2) people caring 3) true to the area of ministry. It doesn't say everything, but it says everything that is essential. Our logo can appear in a variety of colors - plum, black or reversed in off white against a black background - while keeping a consistent look throughout. Warm, rich oranges and browns along with beautiful textures give the identity an appealing and inviting feel that fits great in the hilly area of the Colorado Highlands. It's an authentic mark that speaks to families and individuals alike.
HBC is thrilled to have a unified look to their name. The staff can write letters, print bulletins and pass out business cards that perfectly match. Their feature-rich and beautiful website has become a prime example of an effective ministry website. Whether you are a first-time visitor who looks up service times or a regular attendee who downloads the latest sermon, you will not be disappointed to stop by hbcm.org.
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Contact us at 864-335-8211 to talk about your next project.