Novus More Space System
The Challenge
German company Novus is an industry-leading specialist for innovative office products with system solutions that bring convenience and efficiency to the everyday working environment. Your Creative People client Modular Millwork became the first and exclusive vendor to market The MoreSpaceSystem line from Novus in the United States.
MoreSpaceSystem solutions consist of a wide range of modular related office products that can be combined with the aim of bringing ergonomics and efficiency to the desk and monitor workstations creating the an ideal solution for any workplace. Built to last, these top-quality and superbly performing systems create a lasting value to any customer.
To market these sleek systems and components, Modular Millwork needed more than a warehouse and a few product sheets. Sending out information packets, referring potential customers to the German Novus website and taking fax and phone orders was a cumbersome way to grow a business. How do I reach a large number of people with information and visuals and a platform that allows for convenient orders without the use of a large sales force?
The Solution
A new e-commerce website was the solution to introduce MoreSpaceSystem to the US market. Your Creative People met with the executive team of Modular Millwork to define a strategy for building an intuitive and uber functional website that showcases the entire product palette and makes online orders a breeze. The capabilities of Backstage, the employed content management system, were expanded and tuned to allow for all the online store options one could wish for, including product management, order tracking, sales reports, shipping and tax options, as well as discount and coupon codes to promote sales.
The interface design of the new site was designed in accordance with the existing Novus brand, creating a fresh and modern appeal that highlights gorgeous photography and integrates the inter-relation of all the parts and systems. Working like a funnel, you start broad and narrow down your selections with few but logical clicks until you have reached a detail page for the product you need where you can choose mounting options, colors and add the item to your shopping cart.
This website is a prime example that form may follow function without any sacrifice. Menus and arrangements of information is cleverly structured allowing viewers to get as little or as much information and visuals as they like. Case studies provide a real-life application to the products putting solutions in context. Modular Millwork has the ability to easily expand and restructure the product lines and application thereof by just using Backstage. Backstage hosts all the imagery and product information that can easily be expanded and re-applied to various sections on the site.
The beneficiary is the user and provider alike, as the website cuts time in research and ordering procedure. Streamlined online info is always supported by comprehensive downloadable pdfs for all the details and measurement of a given product.
Stop by morespaceusa.com for your office solution.
E-Blast Design
YCP also prepared a custom newsletter template allowing More Space to promote their products and build customer relations.
