We are Not Just Mowing Lawns.
A growing landscape company in a crowded market was something to be excited about, but the founder and owner of the local lawn care business knew there was a problem. With a bland company name and virtually no brand identity, future growth was doomed. Besides, to distinguish his company from the companies that merely cut grass, the landscape service needed a brand that took them beyond the lawnmower mentality. Their scope of services was outstanding. Their quality of work was impeccable. But in a congested and competitive landscaping market, they needed some way to stand out.
Facing the Challenge
Your Creative People took the order seriously. Sizing up the situation, they understood that the company needed a new name. The fresh name had to carry the brand, distinguish them from the competition, and communicate the fact of a full-orbed landscaping service. For a company whose core pillars included expert service and personal attention to each customer, the name had to suggest the company’s expertise and client focus. The new logo had to be versatile enough for company uniforms such as a hat and shirt. It needed to be expandable for decorating the side of a large vehicle. At the same time, it required precision and finesse to grace a business card, letterhead, or invoice.
What’s in a Name?
The naming process began. The brainstorming session was a flurry of word maps, thesauruses, dictionaries, spellings, misspellings, bright ideas, not-so-bright ideas, Google searches, sudden flashes of inspiration, and ultimately…settling on a name that the client loved: Nine Yards. The company byline: Your Landscape Concierge. The name fit the company perfectly. “Nine Yards” matched the company’s broad scope of services, especially with the word “landscape” in the slogan. The term “concierge” suggested something of the high-quality approach and personal attention that the company offered. The new name fit.
Beyond the Name
YCP began crafting a logo that matched the name. Employing attractive shades of green, a simple design, and artistic insight, the finished product was a logo that perfectly communicated the company’s service level and vision.
"I started working with Your Creative People knowing I would be pleased with the final product. However, I did not fully know how pleased I would be. The entire process was handled very professionally from start to finish. Each step had a very specific goal that was accomplished. The naming part had three detailed purposes to represent, and the logo also had specific ideas to get across. The different designs for my various business cards, truck signs etc. turned out great as well. I was very informed of the process Your Creative People went through to accomplish each task successfully. I have been very pleased with the efforts that were put in to create a name and design for my company and many customers and potential customers have responded positively to the changes as well. I would strongly recommend Your Creative People to anyone who is considering there services.”
- John Yarusinsky, Owner More Testimonials
Going Public
The logo was launched in a big way. Company employees received clothing with the new logo; business cards were designed; t-shirts were printed; and even the vehicles got the new look. The logo was versatile enough to go anywhere. As it did, Nine Yards began to forge a brand presence in the local market that it lacked before. The fresh look, brand-new identity, and professional level of design were precisely what Nine Yards needed to take them to the top.
