You may have recently see some articles or heard some chatter about the new algorithm from Google, named “Hummingbird” and wondered what was going on and how it would change the way visitors find your site. The short answer is easy: Hummingbird makes serious content creators, like YCP, very happy.
Read just a few of our blog posts or glance through our projects and you’ll see that we’re passionate about creating real, tangible value for our clients. Part of the way we execute our mission to deliver the best value is through writing solid content on websites, creating optimal SEO content for search engines to scoop up.
With Hummingbird, Google has updated its search engine algorithm to not only find keywords, but to also consider the context of words around it, ranking them in a more logical order. Basically, Hummingbird now focuses on the context of a page, instead of just one or two keywords.
Google announced the new update at their 15th birthday event; it was the first update to their search engine algorithm since Panda in 2011.
Hummingbird was actually installed a month before the announcement, so Google was able to track how it would affect SEO campaigns. The results have been positive and should help websites connect better with their target audiences.