Larger Than Life
The Challenge
6'4" motivational speaker, Greg Blake, of Pepworks International travels the world to positively motivate people with encouragement in the workplaces. Greg's business and name is well established in the Southeast but his dated logo, identity and website were hindering his growth. Realizing that he needed some visual Pep to rebrand himself, Greg sat down with Your Creative People to analyze how he can grab the attention of a broad range of professional audiences. As a visual learner himself, Greg wanted a design style that was more picture driven. The personality of his brand was supposed to be professional and fun, simple and intriguing, informative but not wordy. For his logo rebranding, Greg wanted to retain his name, basic color scheme and megaphone concept from, and give it a fresh, new feel. Pepworks.org, his website, needed a massive overhaul, both in content and design, to accommodate the industries he serves. A "Pep for the day," a contact form to collect new leads, a client page, lots of testimonials, his "read to lead" list were all essential elements of the redesign. To round out his rebranding, his "Pepkit" speaker's packet, packed with pizzaz and solid content needed a major refresh.
“After evaluating several creative branding and website designers, I am sure glad I settled on Your Creative People for my rebranding. From the very first initial meeting Your Creative People listened. They took notes, they asked questions, they sought out was inside of me and brought it to life. I gave concepts. They gave fabulous creative renditions...the entire process was flawless. I will pass the Your Creative Team name to everywhere I go. They are just plain EXCELLENT and fun to work with too!”
- Greg Blake, CEO More Testimonials
The Solution
Your Creative People started by working one-on-one with Greg to identify who Pepworks Intl. was, what it stood for, what its audience was, and what it was promising to them. YCP determined the core pillars of the Pepworks brand (the vital aspects it needed to communicate) and set about carefully researching typefaces, styles and visuals to determine the appropriate mood for his brand. The handcrafted megaphone with a custom-designed typeface was chosen as the winner of the five unique logo concepts we've presented. The sharp, bold logo encapsulates the best of Greg's professional, yet captures his unique, fun delivery style.
The new Pepworks Intl. website was designed to focus on the main industry audiences that Greg serves (even though Greg will branch out of those industries if you need him to). YCP crafted a clear visual hierarchy that makes it simple to navigate and learn more about Pepworks, using key questions that his audience would ask. The site even continues to further Greg's mission of "positively encouraging people in the workplace," even when Greg is not on site, by providing a new "Pep for the Day," an updated "read to lead" list and "Pepcast" audio snippets.
In order to stay current and gain additional search engine traffic (SEO), Greg utilizes Backstage's simple content management tools to keep his site up to date and constantly engaging. Reaching a growing audience with his "Pepcast," Greg can even employ video messages that work on devices such as the iPod or iPhone, so his readers can keep up as they travel.
To announce the new Pepworks Intl. brand, YCP kicked off its launch with a massive e-mail marketing campaign to all of Greg's past clients and future prospects. YCP worked closely with Greg at each step, making sure that each element harmonize perfectly together to communicate a clear message of who Greg is and what he does.