1. We help you tell your story.
“To survive in this era of killer competition...it’s simple: differentiate or die.”
- Jack Trout (known as the "father" of modern branding)
Jack got it right: you have to clearly communicate why you're different to stand out in the crowd.
Your Creative People is a highly effective team of creative communicators. Our unique approach starts by:
- unearthing the distinct message that you want to communicate
- clearly understanding your target audience (so that every piece is “on point”)
- and creating effective means to get that message out to your audience.
We call this “telling your story” and it's what we do. With 12 years of getting results for our clients, we’re ready to put our experience to work for you.
Your Creative People provides you with all the array of creative services you need at competitive prices so that your unique message stands out and gets real results. We’re not the cheapest firm in town (we've heard we are actually in the middle) - and we aren’t trying to be. We believe our clients deserve a more thorough approach and higher quality than that.
2. We create unique campaigns that bring results.
Whether you want to gain more new prospects or increase your website's traffic, our branding aims to put you in front of your target audience by creating a unified, carefully crafted message, and a creative look and feel that is tailor-fit to your organization.
“Branding is the process of building a positive collection of perceptions in your customers mind.” - B. Chiaravalle & B. Findlay Schenk
We take a holistic look at your brand, ensuring that all the pieces we create for you move in perfect harmony. For example, we don't design your website independently of other advertising pieces your company uses. Instead, we create a package of materials that work in perfect unity and clearly communicate the message of your brand. In the case where some of the pieces are already completed, we take individual projects (like one to design a new website) and create it to fit the rest of your brand.
3. We form a lasting partnership with you.
We want to have long-term relationship with you as your on-call brand strategy and creative team. We can help you with a single branding project or with a longer-term marketing campaign. Our unique process starts by digging deep to understand your unique challenges and goals. We take that foundational knowledge and create strategies and venues to help you achieve and continue to measure those results.
While we often work face-to-face with our clients locally in the Atlanta (GA) Greenville (SC), Columbia (SC), and Charleston (SC), Charlotte (NC), Asheville (NC), we all work closely with and service clients worldwide.
See a list of our clients
4. We give you tools no one else can offer.
No one else can give you Backstage. Our content management and marketing platform, Backstage, will buy back your time and save you money by enabling you to manage your own website and online marketing - without knowing a line of code. Built from the ground up for non-technical people, Backstage has everything you need in one easy-to-use, time-saving system. Whether you are tracking your website’s traffic, sending out an e-mail newsletter, optimizing your site for search engines (SEO), capturing and following up on sales leads, or managing your online store, it’s all integrated.
- Backstage saves our clients at least 50% of the time previously spent updating their websites, while eliminating the need for costly hourly programmers.
- Backstage gives you the cost-savings by bundling hosting, free CMS upgrades, and free live and personal support into one subscription.
- Backstage enables you to manage your search engine optimization (SEO) by giving you the ability to add custom-keywords to each page and update site-wide meta data to increase your ranking in Google, Yahoo, Bing and localized searches.
No one else can beat our turnaround times. In a 12 month study, Your Creative People delivered its higher-quality, custom-branded websites in 1/3 of the time of its competitors. We get you live and in front of your customers 60% faster than our competitors, with a custom-fit product.
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A Full-Service Agency
We are a full-service interactive agency specializing in brand development, internet marketing, website design, development, and marketing (SEO, E-mail), and video production. We make it possible for you to create accurate, memorable, and lasting positive impressions in the minds of your audience that build their trust in your product or company. This is called "branding."
We love results.
We created a new website and online marketing platform that helped to increase traffic by nearly 300% to the Greenville Spartanburg International airport website. That is a traffic increase from 20,000 to nearly 60,000 hits per month.
In another case, within 90 days we nearly doubled online sales for a small business e-commerce website using our Backstage CMS and search engine optimization services.
Read about other client solutions we've created
No Where Else
Built from the ground up for non-technical people, no where else can you find,
Backstage, the CMS that's intuitive and has everything you need in one easy-to-use system.