Three Audiences, One Website
Targeting teens, parents, and educators, each page of the website required us to take a different approach for each audience.
For teens, we created a custom, animated illustration showing the five essential vehicle checks every driver should know. Users can even download a printable version for their glovebox, or watch videos to learn more.
For parents, we included tips for talking to teens about road safety and a guide for knowing when to replace tires. The educators page is filled with resources to help supplement existing driver's education materials.