Loading...
MichelinBTDT.jpg

Beyond the Driving Test

Teaching teen drivers the practicals of tire safety.

Making the Road a Safer Place

We partnered with Michelin on their award-winning Beyond the Driving Test initiative, which educates teen drivers about essential tire safety skills, like changing a tire, gauging tire pressure, and checking tread depth.

Michelin is also advocating for adding basic vehicle maintenance information to driver's education programs nationwide, seeking commitments to do so from each of the 50 states by 2020. After hearing about Michelin’s efforts, we were thrilled to support them in keeping drivers safe on the road.

Screen_Shot_2016_05_26_at_11_55_52_AM.png
BTDT_Logo.png

Creating A Brand Within a Brand

We began by creating a logo for Beyond the Driving Test that would enhance the campaign collateral while staying in line with the Michelin brand. The logo needed to capture the attention of three distinct audiences: teens, parents, and educators.

Reflecting Michelin's commitment to equip young drivers beyond the driving test, the road icon shown in perspective represents the lifelong benefits of knowing essential tire maintenance. Coupled with the clean lines and typeface, the logo reflects the quality that Michelin is known for.

Read About Our Logo Design Process
MNA153_Site_Launch_4.jpg

Education Doesn't Have to Be Boring

We knew that a plain Jane site wouldn’t capture the teenage audience, so we set out to create an interactive website that’s both fun and functional. A scrolling tire leads users through each section of the page, and the infographic style keeps the information easy to read.

Three Audiences, One Website

Targeting teens, parents, and educators, each page of the website required us to take a different approach for each audience. 

For teens, we created a custom, animated illustration showing the five essential vehicle checks every driver should know. Users can even download a printable version for their glovebox, or watch videos to learn more. 

For parents, we included tips for talking to teens about road safety and a guide for knowing when to replace tires. The educators page is filled with resources to help supplement existing driver's education materials.

Visit Website
btdt_laptop.jpg
Landscape_for_Side_View_of_Car.jpg

Driving Change

We created a series of illustrations and brought them to life in a 90-second video.

Play Video
IMG_0535.jpg
Checking_Tires.jpg

Client Testimonial

They're always accessible, always able to provide quick help and solutions when we need it. Plus, we have a lot of fun when we're working on projects together! 

— Lauren Davis, Public Relations Coordinator, Michelin

Watch the Testimonial
coffee_blurred.jpg

Let's Start the Conversation

Tell us about your project, we’ll tell you how we can help.

Think differently with us.

At YCP, we don't hang our core values on the walls, we internalize them and live them out through the work we accomplish. If this sounds like a team you want to work with, contact us today.

Join the conversation.

Find us on one of the following social platforms to get a sneak peek into new projects, nerf gun wars, and agency life.

thinking differently