Steven Johnson is the author of Where Good Ideas Come From: The Natural History of Innovation. In his book, Steven directs the reader to look beyond the mere search for a spark of brilliance and to ask himself: what kind of environment nurtures the development of good ideas? In this 4 minute video, the main ideas and questions from Steven's book are summarized and presented with a simple narrative and an engaging use of illustration.
These main ideas include:
- Where do "good ideas" come from?
- The "Slow Hunch" - most great ideas take a long time to evolve.
- Good ideas come from collisions of smaller ideas - your "hunch" connecting with someone else's "hunch."
- The primary engine of creativity and innovation throughout recent history has been connectivity. We have so many new ways to connect now. Even though we're distracted and multi-tasking, we have much more opportunity to develop "good ideas."
Take a few minutes to watch this video - we think you'll notice that the presentation of this information is as creative as the idea(s) being presented. Enjoy!
Ideas, Creativity, Steven Johnson, Where Good Ideas Come From, Illustration