We often get asked the question: should I have my blog as a separate entity from my main corporate site? The answer is no.
In a January 17, 2011 Business Insider article "Your Corporate Blog Could Be Sabotaging Your Business: Six ways your blog could accidentally sabotage your bottom line, plus tips for avoiding them" Lisa Barone notes this as one of the top 3 pitfalls to establishing a sucessful company blog.
She states: "Corporate blogs work best when they're a natural extension of the rest of your Web site. When the content found on the blog serves to give more information/street cred. to your services. And to do that, readers need to be able to see the connection that exists between the two entities.
Your corporate blog fails when you put it on a separate domain and make it hard for people to tie back or access your site. It fails when your blog doesn't link to any other pages on your site or reference your service offerings in any way. Sure, blogs shouldn't be overly-promotional, but never mentioning your products or services is actually more awkward than giving people useful information as it's relevant. If you treat your blog like a totally separate island, consider what value it's really bringing to your company."
We would wholeheartedly agree. Your company blog can be a positive tool to reinforce your brand and keep customers and prospects in the loop. Let us create a blog for you with a regular content strategy that works for your company and further drives customer awareness.
Marketing, Branding, Strategy, Brand, Blogging, Corporate blogs, Blog, Services, Products