"Smartphone ownership has more than doubled in two years," says Suzanne Choney in this MSBC Technolog article. She's merely interpreting data collected from the past year. That data, collected by Nielsen, a leader in global market research, tells us that over half of people aged 25-34 years, and over half of people aged 18-24 years are all smart phone owners. This generation of smart phone owners use their phone to shop (literally, while at a physical store, they will compare products via a virtual store), engage in social networking (with Facebook being the most popular phone app available), text, and well, I assume to make phone calls sometimes.
Why does any of this matter? Because it means your website is increasingly being viewed and utilized on a mobile device. Your Creative People can take your website and design and implement a mobile friendly version for your business - all operable from Backstage (see the design we implemented for Greenville Spartanburg Airport's website) . Nielsen's data also tells us that smart phone users are big on Applications, with the average person having about 33 apps on their phone (that's up 22% from 2010, which shows us that the direction of the app market is still upwards). YCP can also develop an app for your product or business.
We can help:
Apps and mobile-friendly websites will become increasingly important as tablets and smart phones edge out laptops (which have edged out desktops) in the coming years. That's one area we can help you with. You can read more about our mobile site and app development capabilities here or see some of the mobile sites we've developed for other clients here. Or give us a call and let us help you identify and implement design and development that will serve and highlight your company on today's popular smartphone and tablet devices.
Marketing, Website Design, Web Development