Naming & Renaming

Naming or renaming your company and creating a company tagline works hand-in-hand to create your brand identity, an extremely important aspect of your business. It shapes the perception your customers will form about you. Will it be an accurate and pleasing perception? Does your brand differentiate you and communicate your “why”? With these two vital principles in mind, we follow a highly-intentional, highly-focused brainstorming process over the course of 2-4 weeks that begins with you. We dive into understanding why you do what you do and the value you bring to people’s lives. The end result is a unique name and tagline that speaks to what you do and your core value proposition.

The Best Taglines Come by Intentional Processes

While it’s not unheard of that a great tagline may come to you in the middle of the night, creating a unique tagline that sells your value and will resonate in your customer’s mind for years to come doesn’t usually come with an instant stroke of genius. We follow a highly-intentional process over the course of 2-4 weeks that begins with you: understanding why you do what you do for your customers and what you offer that benefits them. Once we’ve established those foundational points, our wordsmiths decide which category of tagline would pair well with your name and logo and then go to work creating lists of possible statements. We create taglines that are very simple and understandable at first glance. We don’t want to lose your audience with the wording.

Once we’ve narrowed down the list to the top contenders, we go to work researching if those taglines are being used already. And while we don’t promote ourselves as legal experts, we do the basic internet searches to ensure that, to our knowledge, your tagline is unique. Our tagline creation process combines insight, creativity, and innovative thinking in order to craft a unique and descriptive statement that sells your value.