The Best Taglines Come by Intentional Processes
While it’s not unheard of that a great tagline may come to you in the middle of the night, creating a unique tagline that sells your value and will resonate in your customer’s mind for years to come doesn’t usually come with an instant stroke of genius. We follow a highly-intentional process over the course of 2-4 weeks that begins with you: understanding why you do what you do for your customers and what you offer that benefits them. Once we’ve established those foundational points, our wordsmiths decide which category of tagline would pair well with your name and logo and then go to work creating lists of possible statements. We create taglines that are very simple and understandable at first glance. We don’t want to lose your audience with the wording.
Once we’ve narrowed down the list to the top contenders, we go to work researching if those taglines are being used already. And while we don’t promote ourselves as legal experts, we do the basic internet searches to ensure that, to our knowledge, your tagline is unique. Our tagline creation process combines insight, creativity, and innovative thinking in order to craft a unique and descriptive statement that sells your value.