Logo Design That Helps You Stand Out

Your logo is the visual identifier of your company. In fact, your brand identity is your most important asset. Whatever logo you choose will be your identifier for the next five to ten years. This brand identity will live on signs, trucks, shirts, signs, and buildings. For profit or peril, it will persist in people's minds.


Your brand has gotta be you.

Since your brand identity must represent you, we first learn about you before we put our hand to the mouse or pick up the pen. The most important work we do is learning. We learn the ins and outs of your personality, your culture, and your goals. Once we have all the information, only then can we create a brand identity that identifies you. We select a look that matches your distinctives. We choose colors that differentiate you. Your logo has to represent your company.
 

Your brand must maintain high design standards.

Every brand we produce fits within the guidelines of our six criteria:

  • Bold and memorable
  • Unique and distinctive
  • Clear and consistent
  • Appealing and attractive
  • Timeless and enduring
  • Adaptable for a variety of mediums
"After evaluating several creative branding and website designers, I am sure glad I settled on Your Creative People for my rebranding. From the very first initial meeting Your Creative People listened. They took notes, they asked questions, they sought out was inside of me and brought it to life. 
- Greg Blake, Pepworks  • More Testimonials >

Your brand is your business.

When you walk out the door of Your Creative People, you're holding a CD full of stunning designs that you can take to a printer, web designer, or sign company. But you have more than just a CD. You have a fresh, unique brand identity that will ramp up profits, build your business, and forge your identity for years to come.
 

Ensure that your brand always looks its best.

Most designers consider their work complete when they produce a new logo. Not us. We take the time to create an entire unique branding book (PDF). This is a handbook that tells you how to use your logo in any medium, how to maintain brand consistency, and how to improve your image with whatever you do. Our handbook provides guidelines and styles for acceptable usage, and a medley of insightful tips on fonts, colors, and copy.

"I came out of an advertising background and when it comes to creative, I am very picky. We waded through a number of creative teams before we met these guys. I would highly recommend them. ...extremely organized, great communicator[s] and they 'get it.'"
- Michael Blackstone, CEO, Frontline Placement Technologies  • More Testimonials >

 

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"The brand identity that YCP created for us helped us establish a strong position in our industry and win new international business even without meeting the customer face-to-face in part by depending on the brand messaging and ideas that YCP created.” - Graham Brisben, Principal, Vectora Transportation  • More Testimonials

 

Based in Greenville SC, Your Creative People is a forward-thinking brand development, web design and marketing communications agency that creates solutions that engage your audience. We are experts in integrating social media, e-mail marketing, video, and search engine optimization into campaigns that drive leads.