Rebranding the companies that work on NYC's landmarks like the Statue of Liberty, the World Trade Center, and Yankee Stadium took storytelling, creativity, and the determination for excellence.

Joining Forces

Two financial advisory offices, 600 miles apart decide to join forces under one new brand created by YCP.

Raising the barre
Vita, Inc.

Fitness is an essential part of being healthier, happier, and more confident, and we designed Vita's new brand to communicate with this singular focus.

Branding Paradise
Briland Club

Exclusive pink sandy beaches. Vast turquoise waters. Briland is the ultimate Bahamas destination. It was time to create a brand that lived up to its local lore.

Reimagined Learning
BJU Press Homeschool Hub

Commissioned to create an online education platform for homeschool students, we completely reimagined the student experience, putting learning first.