Total Company Branding
The Challenge
Vectora Transportation came to Your Creative People as pioneers in rail transportation for dimensional cargo. Known initially as Project Rail, Vectora decided to wipe the slate clean and take on a new branded identity complete with logo, web site, sales sheet, and presentation collateral.
"The brand identity that YCP created for us helped us establish a strong position in our industry and win new international business even without meeting the customer face-to-face in part by depending on the brand messaging and ideas that YCP created.”
- Graham Brisben, Principal • More Testimonials >
The Solution
After a thorough analysis of the client’s strengths, weaknesses, array of services, and their target market, the team at Your Creative People developed a distinctive brand name that communicates direction and movement and will grow with the company as they expand internationally. It is simple and direct: Vectora Transportation - Innovative Industrial Logistics.
Logo and Identity Design
YCP collaborated with the Vectora team to match their newly created brand name with an equally unique brand identity, one that dynamically and effectively communicates the client’s vision.
To further unify the Vectora brand across their printed materials, YCP also created supporting collateral materials including business cards, letterhead and envelopes.
Web Site Design and Development
YCP designed a cutting-edge and interactive web site for the client, giving Vectora an up-to-date and central location on which to hinge its marketing initiatives and from which to further leverage their brand. Potential clients can explore how Vectora applies their services to a variety of real-life transportation dilemmas through dynamic flash case studies.
Backstage Content Management
To keep their web site fresh with the latest information, Vectora uses the Backstage content management system. Backstage enables the Vectora team to easily update their site from any of their locations across the country without the need for complicated programming languages.
Print Collateral
To accompany Vectora’s new brand for specific upcoming sales presentations and conferences, YCP produced custom-designed sell sheets, presentations, and a trade show booth display. With these supporting materials Vectora can establish themselves as a major player in their field and will stand out in a crowd.
Summary
Through open communication with the client, cutting-edge technology, and superlative design, Your Creative People led a new firm with no identity to a solid position as a powerfully branded company ready to dominate their target market.
"Our team is very satisfied with the projects that they created for us. I was impressed by how the team collaborated with Vectora, especially their openness to our ideas.” More Testimonials >