The RFP of Tomorrow
The traditional RFP, or Request for Proposal process was created to assist companies in hiring outside companies purchasing products and services with the idea that one process...
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Ever take your car into the shop and tell the mechanic - I think it’s the battery and it turns out to the be the alternator? Sometimes we think we know what we need, but that...
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Using Google My Business
What is Google My Business? Google My Business is a free tool that enables businesses, artists, and organizations to manage their online presence across Google services, including...
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What's the Big Deal with Influencer Marketing?
I hear the word “influencer” used frequently, usually in the context of social media and marketing. And just about every time I hear someone use the word, I think of...
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Micro-Moments: Intent-Driven Marketing
When people use their phones, they’re making split-second decisions based on the information in front of them. Think about your average morning: you roll over and check your...
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From the Intern: Marketing Takes a Team
Interns learn many things. In the weeks since I started my internship with Your Creative People I’ve learned how to make a killer latte, voice my ideas, optimize a page for...
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YCP's Recommended Reading
They say leaders are readers. At YCP, we’re often sharing book recommendations in our team meetings and one-on-one. We also assign some required reading during the on...
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From the Mouth of an Intern: Part III
Our design intern, Micah Moeller, is finishing up the final week of his internship and shared with us some lessons he's learned from his time in our office. Interning at Your...
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