What's the Big Deal with Influencer Marketing?
I hear the word “influencer” used frequently, usually in the context of social media and marketing. And just about every time I hear someone use the word, I think of...
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The Importance of LinkedIn
Often the more you put into a job, hobby or relationship the more you get out. Social media, especially LinkedIn, is no different. What most people don't realize is that...
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Use Periscope to Provide Customer Value
Just when you thought you had your social media bases covered, here comes another communication option. Periscope is a relatively new video streaming service owned by Twitter....
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Writer Commandments: Facebook
Every social media platform has the same goal: establish and grow connections among your community. However, every platform is unique in its purpose and audience reach....
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Writer Commandments: Twitter
Of the most popular social media channels, Twitter packs a punch in terms of speed and immediacy on news, events and other updates. Unfortunately, the fast-paced environment has...
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Rise to the Top: A Guide to Google Rankings
As we’ve mentioned before, search engine optimization (SEO) is a crucial component to your digital strategy, but in a world of ever-changing tactics, opinions and technology,...
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Leveraging the Right Digital Tools to Tell Your Story
It’s no secret digital tools are the main building block in any successful enterprise these days. The tricky part is knowing how to use them properly and even where to begin....
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Why Bother? Revisiting The Purpose of Social Media
Unless retweets and likes are directly adding to your bottom line, using and investing in social media is just a black hole for the marketing budget…right? With the...
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