Before you put your fingers to the keyboard to start creating that profile, you should think through the main purpose of your profile. What is your main purpose and how would a LinkedIn profile specifically help you accomplish your goals? What audience are you trying to reach? Thinking through these foundational questions will help you accomplish your goals and develop a successful LinkedIn strategy. 11 tips for creating a successful profile: Grab your personal url and add that to your e-mail signature. Here's some steps to doing that: http://www.handshake20.com/linkedin.html Make sure you have listed your correct website and e-mail address (use your corporate account). Add links to your twitter account and company blog (if applicable) LinkedIn recommends the following strategy as you think through your profile's headline (the section that appears at the top of your p...
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A brand evolution. Successful brands usually reach a point where they have to evolve to satisfy the demands of a changing customer base. Since we both design and redesign logos quite frequently, we thought we'd take a look at four recent logo redesigns of large household brands. Before we jump into specifics, here are a few general observations about the logos. In our work with small and large brands alike, we have noticed a trend towards softened, lighter colors and unobtrusive fonts. You've probably even noticed an increase in the use of lowercase lettering over the last few years. Why is this exactly? Brands don't want big blocky letters and dark colors bespeaking powerful, dominating businesses in our nation's shaky economy. They are trying to minimize a certain perception and highlight another. The more a brand can communicate approachability, personalized servic...
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Apple held a keynote address today and revealed their latest gadgets just in time for Christmas, for all you early shoppers out there. Apple began by reviewing data commending the sales and customer base for their previous products, including the recently unveiled iPhone 5. Of course, it's too soon to release anything new for the iPhone, so the only announcement pertaining to that was an update to/free download of iBooks. There will also be an update to iBook Author for the iPad, and it too is available for free download today. The iBook software continues to be relevant to any of our clients who work in education.The interactive eBook/textbook keeps repeating its refrain: I am the textbook of the future. YCP continues to become more experienced in ebook production in anticipation of the continued growth of this technology. Ready to produce your own eBook? Let us help...
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You're probably familiar with the story... Apple released the iOS 6 upgrade and forced iPhone users to ditch their familiar Google Maps function for an Apple Maps product. The result has not been pretty: fans are incredibly disappointed that their high expectations for a flawless system have not been met. The biggest complaint has been incorrect data, and a lack of data. Our family's personal opinion is that the turn-by-turn voice directions is a superb feature, and on a recent trip from SC to IL, we were only misled once when we were told a Starbucks would be directly off an exit (all we found were McDonalds and gas stations…those definitely don't count). But aside from all the whining and complaining, there is something important to think about: is your business listed on Apple Maps? Apple is extremely important to mobile marketing, so it would be wise to get the ba...
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