Driving Traffic: Both Paid and Organic
Creating additional pieces of the Sailfish marketing puzzle was an exciting task. We took control of their pay-per-click campaign as well as their organic, on-site content optimization and search engine optimization in order to drive valuable traffic and leads to the website.
With the Pay-Per-Click campaign, we were able to significantly reduce their reliance on paid advertising to drive traffic by decreasing their total spend by 30% and taking the percentage of unqualified traffic from a paid campaign from 45% to under 15%. The result was a campaign that still delivered high-quality traffic with a click-through-rate 3 times above the industry average. An ongoing SEO campaign ensures their content, including their individual listings, stays relevant and up-to-date with industry trends.