Just because Google+ has not gained the popularity that Facebook or Pinterest have does not mean you should ignore it. Listing a business page on Google+ will actually give you more opportunity to show up in search engine results once you verify your local business. This process allows your Google+ page (after you have created it) to show up in Google's search engine results, along with your Google Maps listing and your actual website, and takes up the precious right-hand space where ads might otherwise appear (see photo below). Although some businesses and organizations find that LinkedIn or Facebook provide more opportunities to get in front of their target audiences, you may still stand to gain search engine traction by listing your business with Google+ simply for the search engine results and backlinks. Listing a business with Google+ is helpful for backlinks bec...
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BuddyMedia has done some investigative work concerning Facebook and the rest of us stand to benefit from it! This analysis of social media interaction between brands and their audiences will inform you of the best times of day and week to post to Facebook. Here are a few highlights from the report: 1. Post on weekends Posting an update on a weekend (particularly a Sunday) will get you 69% higher interaction than posting on a weekday. 2. Post at night Posting after 8pm results in a 14% higher interaction rate than busier times of the day. 3. Post interesting content Posting pictures, videos, interactive comments or questions is a good strategry to get a higher rate of interaction. Also, try not to be too wordy! Trim your status updates down to the most concise communication possible. 4. Post sparingly Yes, it's true. Just because you've posted an enormously successful ...
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Before you put your fingers to the keyboard to start creating that profile, you should think through the main purpose of your profile. What is your main purpose and how would a LinkedIn profile specifically help you accomplish your goals? What audience are you trying to reach? Thinking through these foundational questions will help you accomplish your goals and develop a successful LinkedIn strategy. 11 tips for creating a successful profile: Grab your personal url and add that to your e-mail signature. Here's some steps to doing that: http://www.handshake20.com/linkedin.html Make sure you have listed your correct website and e-mail address (use your corporate account). Add links to your twitter account and company blog (if applicable) LinkedIn recommends the following strategy as you think through your profile's headline (the section that appears at the top of your p...
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You're probably familiar with the story... Apple released the iOS 6 upgrade and forced iPhone users to ditch their familiar Google Maps function for an Apple Maps product. The result has not been pretty: fans are incredibly disappointed that their high expectations for a flawless system have not been met. The biggest complaint has been incorrect data, and a lack of data. Our family's personal opinion is that the turn-by-turn voice directions is a superb feature, and on a recent trip from SC to IL, we were only misled once when we were told a Starbucks would be directly off an exit (all we found were McDonalds and gas stations…those definitely don't count). But aside from all the whining and complaining, there is something important to think about: is your business listed on Apple Maps? Apple is extremely important to mobile marketing, so it would be wise to get the ba...
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