Using Email Blasts & Personal Invites
Don't forget about your customers! Their presence at your booth enables you to develop your relationship further and have relevant, casual conversations about additional needs they might have. By honing in on those customers who are most likely to attend the show and sending them an announcement of your presence via email, you can get on their radar and become part of their planned agenda.
Printed, personal invitations or mailers can also be effective tools to invite your customers to join you during the show. Also effective is a tactic used where companies will mail out personal invitations to a private customer event where customers and sales reps can mingle and engage with your brand.