Online Brand Survey & Audience Analysis
The second step we use to expand our knowledge of who you are is our Brand Survey and Audience Analysis, an online tool we've created just for our clients. This online survey ensures that we can craft a well-targeted strategy and approach toward your audience, and that every project is effectively set up to reach them. This online tool invites 3-5 people within your company to provide feedback on your organization. By surveying multiple people we receive multiple perspectives to gain understanding about your organization, your core values, more on your target audience, and how you compare with other organizations. It's the starting point before we create a scope of work for your branding campaign or marketing project.
Once the survey is complete we will provide you with a detailed document that summarizes our key findings in your survey and what we believe are important differentiators of your company. The document will also lay out our recommended strategy going forward, prioritizing the projects based on timeline and available budget.
For website projects, we take a look at how integrated your marketing is by considering the current effectiveness of your social media channels, how you perform in search engines, and the trends that Google Analytics data shows us about the impact of your current website.
Learn about our website design & development process