Thinking Differently Podcast :: Your Creative People
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thinking differently
Thinking Differently Podcast
Insights and marketing solutions for your business.
36
May 27, 2020
How does Miracle Hill think differently to help those with needs in our community? This week, Jacob... more

How does Miracle Hill think differently to help those with needs in our community? This week, Jacob Edmisten, VP of Development at Miracle Hill Ministries, discusses how Miracle Hill has been making a difference in our community for the last 80 years. Listen now and subscribe for updates!

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35
May 26, 2020
How has COVID-19 forced us to think differently about online learning? This week, Bill Apelian, the... more

How has COVID-19 forced us to think differently about online learning? This week, Bill Apelian, the President of BJU Press, discusses the online tools available to help parents and schools educate students at home. Listen now and subscribe for updates!

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34
May 21, 2020
How are you positioning your brand? Do you really know your audience? This week, Jason Swenk,... more

How are you positioning your brand? Do you really know your audience? This week, Jason Swenk, Marketing Agency Consultant, shares advice on how to think differently and identify the one thing that makes you unique. Listen now and subscribe for updates!

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33
May 01, 2020
During times of uncertainty, it is easy for individuals and business to make financial decisions... more

During times of uncertainty, it is easy for individuals and business to make financial decisions based on fears. This week, Jeremy Weaver, financial planner from Ronald Blue Trust, shares some tips for how to respond to the current crisis, and make sure you are prepared for future. By starting with what is certain, Jeremy has enabled his clients to benefit from periods of prosperity, and prepare for market downturns. Listen to learn more!

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32
Guest: Steve Hall
April 24, 2020
How is COVID-19 changing the recruiting and hiring process? This week, Steve Hall, Vice President of... more

How is COVID-19 changing the recruiting and hiring process? This week, Steve Hall, Vice President of Business Development for Find Great People in Greenville, SC, shares how his team is thinking differently to find the right people in a down economy. Listen now and subscribe for updates!

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31
Guest: Tim Fisher
April 24, 2020
How does your church connect with your members in the midst of social distancing? Tim Fisher of... more

How does your church connect with your members in the midst of social distancing? Tim Fisher of Faith Baptist Church in Taylors, SC gives ideas and insights on how the leadership team has created fresh new ways to reach out to members - even putting together a "virtual choir."

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30
April 21, 2020
How can you take even a bad experience and make it something delightful? This week, Stephanie... more

How can you take even a bad experience and make it something delightful? This week, Stephanie Goodale, from the internationally recognized hospitality brand Hilton, shares how her team has connected with people, won new business, and created unforgettable experiences for clients. Listen now and subscribe for updates!

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29
April 17, 2020
How can you help others and find success in the midst of a crisis? This week, Steven Weathers,... more

How can you help others and find success in the midst of a crisis? This week, Steven Weathers, Broadcast Consultant and Voiceover Talent, joins Randall Owens and Justin Murphy to share inspiring stories of companies and individuals who have helped others and achieved success in the midst of crisis. Listen now and subscribe for updates!

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27
March 27, 2020
From Zoom meetings to social posts, video is proving more important than ever. To help ensure... more

From Zoom meetings to social posts, video is proving more important than ever. To help ensure you’re utilizing video effectively during social distancing, we welcomed Randall Owens, Creative Director at YCP, to join Justin Murphy on this week’s episode. Learn practical tips for creating and distributing a compelling video that builds connections on a budget. Together, they’ll answer your urgent questions, including how to use video, ways to make it engaging, and much more. Listen now and subscribe for updates!

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28
March 20, 2020
How can you strategize to make the most of your time while working remotely? This week, Steven... more

How can you strategize to make the most of your time while working remotely? This week, Steven Weathers, a broadcast consultant and voiceover talent at YCP, joins Justin Murphy to discuss practical tips that will allow you to maximize your time while still being present for loved ones. Learn how creating physical boundaries—such as a home office—or going outside for a walk can boost your productivity! Listen now and subscribe for updates!

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26
March 19, 2020
Due to the coronavirus outbreak, many teams have found themselves suddenly working remotely. Learn... more

Due to the coronavirus outbreak, many teams have found themselves suddenly working remotely. Learn from the experts to ensure you’re operating with peak efficiency even while away from the office. This week, our development team manager, Andy Chandler, and actor Steven Weathers, a frequent international traveler, join Justin Murphy to discuss how to achieve success while working remotely. Offering practical tips to improve productivity and giving crucial software recommendations based on a wealth of experience, Andy and Steven will help you and your team function at the highest level even while working remotely. Listen now and subscribe for updates!

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25
March 16, 2020
You might not think of relationship building as being a big part of pest control, but Pro Don Pest... more

You might not think of relationship building as being a big part of pest control, but Pro Don Pest Management is making a difference to NYC residents and businesses by building trust. This week we welcome Jim Swanson, a partner of YCP since 2013 and currently a part of Pro Don. From roaches and rats to bed bugs and spiders, Jim discusses how rebranding and strong customer relationships have enabled a family-owned business to compete with nationwide corporations in one of the largest cities in the world. Listen now and subscribe for updates!

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24
March 09, 2020
More than ever, building strong relationships with employees is critical to ensuring long-term... more

More than ever, building strong relationships with employees is critical to ensuring long-term success. This week, Kevin Taylor and Laura Cross, both Human Resources professionals from Bob Jones University, join Justin to discuss the importance of building strong relationships with employees early in the onboarding process. Listen now and subscribe for updates!

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23
March 02, 2020
How can an independent insurance agent compete with Fortune 500 corporations? This week, Holly... more

How can an independent insurance agent compete with Fortune 500 corporations? This week, Holly Herron, CEO of Assure Alliance, joins Justin to discuss how excellent service and a strategic partnership are empowering independent agencies. Listen now and subscribe for updates!

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22
February 24, 2020
How can a museum use modern marketing to build interest in historical art? This week, Paula... more

How can a museum use modern marketing to build interest in historical art? This week, Paula Angermeier, Head of Communications for Greenville County Museum of Art, joins Justin to discuss how a new website and digital outreach has helped them to tell the story of incredible artists and their work. Listen now and subscribe for updates!

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21
February 18, 2020
How can we revive the trade show model for the modern market? This week, Heather Harlos, Global... more

How can we revive the trade show model for the modern market? This week, Heather Harlos, Global Marketing Manager at Bitdefender joins Justin to discuss how the old trade show concept can be modernized to drive business in today’s environment.

Whether it’s adding a personal touch or using retro video games, learn how to make your trade show booth a memorable experience! Listen and subscribe for updates!

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20
Guest: Matt Fagan
February 10, 2020
How can a church use branding to connect with its local community? This week, Matt Fagan, Pastor of... more

How can a church use branding to connect with its local community? This week, Matt Fagan, Pastor of Heritage Baptist Church in Windham, NH, joins Justin to discuss how Heritage is using its new website and branding collateral to meet members of its community and make personal connections. Listen now and subscribe for updates!

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19
February 04, 2020
Why is it important for lifestyle clubs steeped in years of tradition to maintain unique branding?... more

Why is it important for lifestyle clubs steeped in years of tradition to maintain unique branding? This week, Justin Kolanz, former general manager at a historic country club, joins Justin Murphy to discuss the importance of unique branding in for private golf clubs and real estate. What clubs come to mind when you think of luxury lifestyle? How does their branding communicate their culture? Share your thoughts, listen, and subscribe!

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18
January 10, 2020
What makes a logo great? The worldwide-famous Starbucks siren is successful for a reason. This week,... more

What makes a logo great? The worldwide-famous Starbucks siren is successful for a reason. This week, Caleb Schaaf, Director at Camp Utibaca and avid logo enthusiast, joins Justin Murphy to discuss the importance of a logo to your branding. What logos have you found to be exceptional brand representations? Share your thoughts, listen, and subscribe!

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17
Guest: Ian Pruden
December 20, 2019
This week, Ian Pruden, vice president of P.F. Flyers, a family-owned aircraft maintenance and... more

This week, Ian Pruden, vice president of P.F. Flyers, a family-owned aircraft maintenance and avionics company, joins Justin Murphy to discuss how a one-time hobby grew into local, industry-leading business.

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16
January 19, 2019
This week, Marshall Fant and Sarah Hartwig of Gospel Fellowship Association Missions join Justin... more

This week, Marshall Fant and Sarah Hartwig of Gospel Fellowship Association Missions join Justin Murphy to discuss how they've used an internal podcast to effectively communicate with their global network.

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15
November 07, 2019
Listen as Kate Redmond and Jonathan Tribble of Your Creative People join Justin Murphy to cover the... more

Listen as Kate Redmond and Jonathan Tribble of Your Creative People join Justin Murphy to cover the basics of SEO and SEM—both of which should be a key part of your digital marketing strategy.

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14
October 18, 2019
This week, Dudley Brown, former Public Relations Manager at GSP Airport, joins Justin Murphy to... more

This week, Dudley Brown, former Public Relations Manager at GSP Airport, joins Justin Murphy to discuss how GSP Airport crafts its social media strategy and increases their brand awareness and sales.

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Guest: Kip Miller
October 09, 2019
This week, Kip Miller, President and CEO of Eastern Industrial Supplies, joins Justin Murphy to... more

This week, Kip Miller, President and CEO of Eastern Industrial Supplies, joins Justin Murphy to discuss how Eastern invests in its employees, the community, and other bigger needs around the world.

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Guest: Tom Murphy
October 01, 2019
Listen as Tom Murphy, Director of Penn State's Marcellus Center of Outreach and Research (MCOR),... more

Listen as Tom Murphy, Director of Penn State's Marcellus Center of Outreach and Research (MCOR), joins Justin Murphy to discuss advances in American energy independence. MCOR's development of technology designed to locate and maximize the acquisition of fossil fuels was aided with an app designed by YCP that helps land owners calculate the royalties they can earn by allowing the construction of an oil well on their land.

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11
September 10, 2019
How can you encourage employees to think critically in areas related to their position but outside... more

How can you encourage employees to think critically in areas related to their position but outside their comfort zone? Listen as Stephanie Tarbet, Michelin’s director of internal communications, joins Justin Murphy to discuss a Michelin program that invites employees in leadership positions to broaden their scope of understanding through participation in “The Challenge Program.”

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10
August 29, 2019
Listen as Randall Owens, YCP's Creative Director and an experienced director and producer of... more

Listen as Randall Owens, YCP's Creative Director and an experienced director and producer of feature-length films, joins Justin Murphy to discuss what's on the horizon of streaming video.

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August 26, 2019
How do you attract the right talent for your company's unique culture? Kevin Taylor knows the... more

How do you attract the right talent for your company's unique culture? Kevin Taylor knows the challenges of maintaining a strong employer brand. This week, the Chief Human Resource Officer at Bob Jones University stops by the YCP office to talk with Justin about the value of finding employees that fit.

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Guest: Jay Long
August 09, 2019
Employee engagement is a crucial part of any company's health. This week, Jay Long, Personnel... more

Employee engagement is a crucial part of any company's health. This week, Jay Long, Personnel Manager at Michelin North America stopped by the YCP office to talk with Justin about the importance of finding meaning in work.

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7
August 05, 2019
Partners at Digital Dental Leaders, Eric True and Ben Bixby, are leading a revolution in the dental... more

Partners at Digital Dental Leaders, Eric True and Ben Bixby, are leading a revolution in the dental crown industry. Justin sits down with Eric and Ben to discuss their business partnership and how their model-free, completely digital approach is creating a better patient experience and improving cost-savings for dentists and patients alike.

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6
July 25, 2019
We appreciated Anne Marie O’Hara and Emily Copp, owners of The Chocolate Moose Bakery &... more

We appreciated Anne Marie O’Hara and Emily Copp, owners of The Chocolate Moose Bakery & Cafe, stopping by to talk about the history of their company, their values, and their road to sweet success. Enjoy!

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5
May 16, 2019
We enjoyed having Holly Bridwell, brand marketing manager at Gerber Childrenswear, visit and talk... more

We enjoyed having Holly Bridwell, brand marketing manager at Gerber Childrenswear, visit and talk with Justin about their collaboration on a recent video featuring the new organic childrenswear line. Have a listen!

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April 25, 2019
We loved having Lauren Hilderbran from Michelin visit and talk with Justin about innovative,... more

We loved having Lauren Hilderbran from Michelin visit and talk with Justin about innovative, strategy-driven campaigns and websites. Check it out!

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March 20, 2019
As Executive Producer of ProDogTV and founder of the Greenville County K9 unit, John Gardner loves... more

As Executive Producer of ProDogTV and founder of the Greenville County K9 unit, John Gardner loves dogs. Justin sits down with John to discuss his life journey and these incredible animals that are saving lives and spreading joy.

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February 19, 2019
Listen in on this month's podcast with John Matthews, VP for Advancement and Alumni Relations at... more

Listen in on this month's podcast with John Matthews, VP for Advancement and Alumni Relations at Bob Jones University. Justin and John discuss how strategy drives the roadmap to success for any client or industry.

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January 18, 2019
We were fortunate to have Board Member Mike Buiter, former CFO of Dr. Pepper, stop by and talk with... more

We were fortunate to have Board Member Mike Buiter, former CFO of Dr. Pepper, stop by and talk with Justin about the last 20 years at YCP and how far the agency has come. Tune in! 

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About the host
Justin Murphy
PRINCIPAL & CREATIVE DIRECTOR
justin murphy

Justin specializes in creative branding on the web and in print and has over seventeen years of experience in the industry. Justin’s job involves leading client brand initiatives and overseeing creative.

Justin also has experience adjunct teaching on subjects like branding, marketing, entrepreneurship, and web design on the MBA and university undergraduate levels. He also has been a requested conference and event speaker.

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Think differently with us.

At YCP, we don't hang our core values on the walls, we internalize them and live them out through the work we accomplish. If this sounds like a team you want to work with, contact us today.

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thinking differently