GOSPEL FELLOWSHIP ASSOCIATION

Where Will You Go?

GFA Missions had a longstanding history and reputation for equipping and sending out laborers into the harvest fields of the world. But a new generation of missionaries needed to fill the ranks. GFA turned to us to assist them in creating a forward-looking identity and communicating their vision for the future.

PROJECT TEAMS

Strategy
Branding & Design
Motion & Video
Web Experience

Mission Statement

We recruit, equip, and uphold Great Commission laborers around the world and build up the Bible-believing churches that send them.

Vision Statement

To see a fresh awakening of well-equipped Gospel witnesses, being sent out from a strong base of conservative local churches, and reproducing disciples of Jesus Christ in every nation of the world.

7 core values

Biblical
Conservative
Gracious
Prayerful
Expectant
Joyful
Integrity

Tagline

Where will you go?

Clarifying the Vision for Future Generations

We worked alongside GFA’s leadership to craft new mission, vision and core value statements that signaled the mission’s desire to look forward for the future, but remain committed to their founding principles. Their tagline was taken from an ad we had created early in our work for GFA that the leadership felt worked well to call people to action.

Refreshing the Website

Today’s generation finds most information online and GFA’s website was pivotal to our strategy to inspire action and disseminate opportunities for service. The website acts as a central hub for GFAs podcasts, video series on “the call,” and events and retreats.

Sowing & Reaping Magazine

GFA had published a bi-annual magazine with great content, but its packaging was starting to get a little dated. YCP reimagined the magazine’s look and feel for a fresh and engaging look at the work of God through missions today.

Inspired by Video Storytelling

Audiences love stories because they teach us valuable lessons while engaging our attention. While interviewing for another piece, we heard the story of a French family that was kidnapped by terrorists within a few miles of a GFA missionary compound and the missionary’s struggle to choose whether to flee or stay. We had to share this amazing story!

Ready to begin?

You tell us your goals, and we’ll find the path to success.

We're proud to be an award-winning marketing agency in Greenville, South Carolina. We always go the extra mile to ensure your success, no matter your project’s size or budget. We start every collaboration by taking time to learn about your vision and your audience, giving us the tools we need to create an effective roadmap that gets you where you want to go.

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