Experts in Search Engine Optimization (SEO)
Fact: The average person does not look beyond the first two or three pages of search engine results. Is your website being found by the right people?
Want more leads? Need an uptick in website sales? Seeing a slowdown in website hits? We take the time to understand how your business works, research your competitors (and identify why they may be performing well), and learn how your target audience thinks. Whether you're targeting a local market, online customers, or somewhere between the two, we offer a variety of tailor-fit solutions that can help you climb to the top of Google, Bing, Yahoo and other popular search engines. Contact us and let our experts help you get the results you need.
Just wanted to say we are all very happy with the web site. Very user friendly and extremely easy for us to update and add keywords. We went from not being visible at all on search engines a year ago to being one of the top sites for contractor and construction searches for the Greenville area. - Gray Yeargin, Yeargin Potter Shackleford Construction
Let us help you get solid prospects & conversions.
1. Website Analysis & Formulation of Campaign Strategy
After getting a clear understanding of your target audience and existing competitors, we dig deep to evaluate your current site and carefully craft strategies that get you both short and long-term results. We compile all of our research into a report (don't worry, it's written for laymen!) that outlines specifically what we aim to accomplish, the timeline, and the pricing for each phase of the campaign. We can employ strategies that can work with any size of budget. There is a nominal fee (based upon how indepth you would like us to go) for this initial report.
2. Keyword Research
We research and identify relevant and high-potential long and short-tail keywords and search phrases (for most clients this is between 5 and 7 phrases) that we use to specifically target your site’s audience. We go after the low-hanging keywords first so that you can see the most immediate results possible, while laying the groundwork for longer-term results.
3. Content Analysis & Development
We analyze your site’s content, the words and images, links and underlying tags and enhance them to with the targeted keywords so that your site covers is set up to start gaining new traffic. Our team of experts will rewrite your copy, page headings, underlying meta tags, page titles, and simple urls so that they are clearly targeted toward garnering new search engine visitors. This is something our clients can do through Backstage, our online content management and marketing tool. Or for clients who would rather get expert advice, we offer a basic service starting at $129 that is month to month (no contract).
Our copywriters can even help you by creating revenant blog posts and press releases or by administrating your social media campaigns.
4. Link Building
We examine your existing site’s linking structure, back-link redirection methods, and potential places for getting link-backs to your site. We also identify who is currently linking to your site (top 10 will be listed in the report) and identify new potential sources, including relevant associations and online directories.
5. Monthly Reporting & Strategy Adjustment
Each client who uses our month to month optimization services is presented with a report each month that charts out how each strategy is performing. On that conference call, we take the time to answer any questions and discuss ways to adjust the strategy for increasing results. We also integrate Google Analytics, the most popular traffic tracking software, right into your Backstage dashboard to enable you to monitor your site’s effectiveness at any time.
6. Pay Per Click (PPC) & Banner Placement Campaigns
For more immediate results, we can create targeted PPC campaigns to attract visitors to your site. You tell us your budget, and we do the rest. are also good means of directing traffic to your site. For banner ad campaigns, we can make recommendations for the best placement of certain ads so that your site can get some solid impressions and click-throughs.
Effective SEO requires our constant attention.
Getting and keeping your web site rankings high requires constant management. SEO techniques and best practices change on a daily basis. Keeping current with the changes and updating your keywords is necessary if you expect to stay on top of your game. Your Creative People provides analysis and implementation of online marketing strategies that are designed to increase and maintain your web presence.
As part of this monthly service, Your Creative People provides:
- Organic search management (keeping meta data and copy fresh)
- Landing pages for ads/e-mail campaigns as needed
- Updating keywords (if applicable) and budget management
- Detailed monthly reports to track your SEO progress
- Ad management (if applicable)
When should you start SEO?
The sooner the better. If you are building a new site or redesiging a site, it is essential to have a solid SEO campaign for your site's short and long-term sucess. Any time a new site is launched (or relaunched), your site will loose some traction unless you redouble the efforts to optimize it and redirect any old links to your site. We recommend at least 90 days of heavy SEO attention for every new site, with an additional 90 days of monitoring for minor adjustments.