Search Engine Optimization & Marketing :: Your Creative People
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9 out of every 10 people start with a search engine to research your business.

Search Engine Optimization (SEO) & Marketing

Let our team of digital advertisers help your site's rank rise to the top!

  • Overview
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Search Engine Optimization (SEO) & Marketing

Why Your Site Needs SEO

It has been said that today, 93% of online experiences begin with a search engine. Search-driven leads also have a higher close rate at 14.6%, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate, according to Eric Siu for Search Engine Journal. To us, search engine optimization is a necessary marketing discipline that every brand must utilize if they want to be found in the evolving landscape of online competitors.

Everyone wants their site to rank in the first position on page one, but few are willing to invest the money it takes to rank and remain in first position for competitive keywords. Those who do, utilize a mix of both SEO and SEM and invest in the strategy long-term. If you have no budget to spend to rank consistently, you are not cut out for search, and your website will unfortunately get nominal traffic at best. SEO is not just filling in the blanks or interlacing keywords into your site, it is a science that begins with careful research about your business, your target audience, and your audience’s buying and searching habits. This is the starting point of any campaign we take on, because it sets the stage for long-term rankings.

Quality Content Drives Organic Ranking

Organic search results are the most popular to use and are based on a variety of factors surrounding the relevancy of the content to the searcher’s keyword(s) and their geolocation. Success in organic search is based on quality content. Quality content is content that is unique and relevant to your visitors. If they read, share, and come back for more then your site is proving to be relevant. Google (and YCP) tracks these analytics and can tell you which pages of content are most relevant to your visitors and how much time they spend on them. Here are some of the types of content that have proven successful in today’s marketplace and can help you rank in search engines. Your visitors – just like you and I – want fresh and new content. To keep them engaged you have to be producing this type of content consistently.

Paid Search Is An Instant Billboard

Paid Search is like a renting a billboard for your business. In a small town where there are few competitors, you can probably rent the Main Street billboard for a reasonable price and drive traffic to your business. However, trying to outrank competitors in a wider field of competitive keywords is like trying to purchase a billboard in Times Square. You can rent those, but they require a large investment with the promise of reaching masses of people you wouldn’t otherwise reach. The basis for success in paid search is careful, qualified keyword research and comes down to the amount you are willing to spend to rank above your competitors.

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Effective SEO starts by thinking like a user and ends with thinking like a search engine.

Organic Content Creation & Marketing

  • Pages with simple, easy-to-read content mixed with engaging images. Do you have a writer on your team who can create effective headlines – the key to getting visitors to click on your pages and keep reading your content. 
  • Videos - Are you creating several new videos for your company each year? If not, let us help!
  • Photos - Is it time to go beyond stock images and own the rights to higher quality photos created for your team and products? What about capturing your day-to-day activities so that you appear relevant across social media channels? We can help!
  • Blog posts - Do you have a plan in place to produce new blog posts each week?
  • Infographics - Infographics share data and statistics – results you achieve – in a fun, engaging, and simple way using pictures and text. If you’ve never created one for your business, it’s time to start one!
  • White papers, presentations, & other downloads - You are probably writing more than you know! Let us take the content of a sales email or an old presentation and turn it into a dynamic download for your site! You can track each individual who downloads this material.

Digital Ad Creation for Paid Search

Digital ads have a plethora of options that you can use to benefit your business and drive fresh leads. We often recommend that clients start a digital ad campaign through Google Adwords right when their new site launches as a way to identify and rank for keywords that it would be hard for them to rank for right out of the gate. In addition to driving leads for your company that you can specifically track ROI for (i.e. we paid $5 for the click that drove that lead that turned into a customer order of $650) - especially when targetting mobile or geolocated users - ad campaigns give you a wealth of keyword data that carries over to your organic optimization. Think of Organic and Paid as an integrated marketing campaign and you'll be able to get the best of both worlds.

For Paid Search Campaigns We:

  • Write/design each ad for maximum visitor engagement, lowest cost, and best performance. 
  • Create and attach customized landing pages to each ad or ad set so that we increase the changes of converting your visitors into leads.
  • Monitor the performance of each ad, removing negative keywords, and tweaking the content of the ads for best performance.
  • Report back to you on the performance of each ad typically monthly.
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How We Get Started

Like each of our clients, you have a unique target audience, your own list of keywords you need to optimize for, and have specific objectives and budget you're willing to invest to drive leads and online conversions. That's why we start with a formal audit that includes deep competitor research, researching keyword rankings, strategy creation and milestones, and budget recommendations.

Ready to get started?

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Tell us about your project, we’ll tell you how we can help.

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At YCP, we don't hang our core values on the walls, we internalize them and live them out through the work we accomplish. If this sounds like a team you want to work with, contact us today.

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