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Successfully Branding the Statue of Liberty's Plumber

PACE has been hands-on in most of New York's iconic landmarks, but nothing is as acclaimed as being called "the Statue of Liberty's Plumber." But as the company grew, plumbing was only one of the three primary trades the company offered. It was time to rebrand PACE in a way that elevated the other trades to the same level and brought in new clients for each trade.


Rebranding the companies that work on NYC's landmarks like the Statue of Liberty, the World Trade Center, and Yankee Stadium took storytelling, creativity, and the determination for excellence.

Good Measure Shades & Shutters
Effective Branding to Reach a Higher Clientele

A few years into their business, Good Measure Shades and Shutters realized that in order to grow they needed to target a higher clientele. One they were already very skilled at serving. They turned to YCP for a roadmap on how to reach those customers, beginning with a rebrand, amazing photography and video, and a new website.

Prudeo Partners
Joining Forces

Two financial advisory offices, 600 miles apart decide to join forces under one new brand created by YCP.

Provista Wealth Advisors
Rest assured.
We have a plan.

A highly-talented team of experienced financial advisors combined their talents to form a brand new firm but needed help to create a fresh brand that could be trusted, clearly engaged its audiences, and felt like it was well-established in its practices.

AHA Insurance Network
A Brand Built on Relationships

Agents Helping Agents had a great value proposition as a leading insurance network, but they needed a brand that rose to the same level and communicated unity and teamwork with their network's agents. They turned to YCP for a rebranding that included a fresh identity, a new website, and videos that told their story through their agents.

Assure Alliance Insurance Network
Accelerating Your Success

Assure Alliance represents the largest network of independent insurance agencies in South Carolina and northern Georgia. After an unsuccessful previous marketing effort, they turned to YCP to rebrand themselves as the leading insurance network in the Southeast.

Mermet USA
You Can't Compete
With Quality

Mermet was getting overshadowed by their biggest direct competitor as architects and designers routinely speced "Mechoshades" as the default in their designs (instead of considering Mermet). They turned to YCP to position Mermet with differentiated messaging and a new website that better communicated Mermet's value.

MICHELIN Beyond the Driving Test
When Lives Are at Stake
Maestro Keeps Fleets Moving Forward
Vita, Inc.
Raising the barre

Fitness is an essential part of being healthier, happier, and more confident, and we designed Vita's new brand to communicate with this singular focus.

Greenville County Museum of Art
World-class Art.
Undiscovered Gem.

For art aficionados and Greenvillians alike, GCMA hosts a diverses collection of iconic American art from Artists like Andrew Wyeth and Jasper Johns, giving a look into Southern history that few had ever seen in one place. GCMA turned to YCP to bring its world-class collection into the digital age to enable visitors to experience it both online and in its gallery.

Acera Surgical
Revolutionary Healing

Acera invented a breakthrough, biodegradable nanofiber technology that reduces healing time and revolutionizes the way operating rooms and burn centers treat patients. YCP helped Acera create fresh branding and then market this patented technology, while developing critical communications materials to get the word out.

Hope Christian Health Center
When No One Else Can

As a child growing up in Ivory Coast Africa, Bernard witnessed people in great need of both physical care - and spiritual life. He and fellow professor Amy Hicks set out to build a hospital for hope and healing. They turned to YCP to help them capture the vision behind this unique mission and turn it into a brand that inspires audiences worldwide to support this goal.

Capital Animal Hospital
Restoring Those Purrs and Wags

Capital Animal Hospital is a third-generation veterinary practice located in the heart of Columbia, SC. Dr. Jonathan Suber, the founder's grandson, turned to YCP to give Capital a fresh look and feel for a new brand that felt modern but also hearkened back to their heritage as a local vet practice serving its community.

GSP International Airport
Airport Promotion
International Baptist College & Seminary
Driving Education Enrollment Higher

Students come to IBCS, located in Phoenix, Arizona for a transformative, mentorship-based ministry training experience. IBCS came to YCP to help them sharpen their messaging to prospective students and strengthen their outreach into a targeted, well-integrated campaign across all their digital and physical channels. Within a few months, YCP had launched a fresh rebrand which continues to garner awareness and attract students at record levels.

Unlocking the Impossible for Adult Learners

Finding the right strategy to reach new student enrollment goals is a tough challenge in today's competitive online education market. That's why SCOPE came to YCP to create the right messaging to reach adult learners who often feel like going back to school feels impossible.

BJU Press Homeschool Hub
Reimagined Learning

Commissioned to create an online education platform for homeschool students, we completely reimagined the student experience, putting learning first.

Big Vision for a New Generation of Teachers

When BJU's dean of the School of Education & Human Services observed the national decline in the teaching profession, he knew something had to be done. He formed the idea to create a center that would recruit, equip, and develop the next generation of teachers. But how would anyone hear about this new center? That's when he turned to YCP.

Where Will You Go?

GFA Missions had a longstanding history and reputation for equipping and sending out laborers into the harvest fields of the world. But a new generation of missionaries needed to fill the ranks. GFA turned to us to assist them in creating a forward-looking identity and communicating their vision for the future.

Hope Christian Health Center
When No One Else Can

As a child growing up in Ivory Coast Africa, Bernard witnessed people in great need of both physical care - and spiritual life. He and fellow professor Amy Hicks set out to build a hospital for hope and healing. They turned to YCP to help them capture the vision behind this unique mission and turn it into a brand that inspires audiences worldwide to support this goal.

Briland Club
Branding Paradise

Exclusive pink sandy beaches. Vast turquoise waters. Briland is the ultimate Bahamas destination. It was time to create a brand that lived up to its local lore.

Roker Point Estates
Emerald Waters.
Luxurious Living.

Framed with the natural beauty of the turquoise ocean waters and white sand beaches, Roker Point Estates is a private luxury community located in the southern part of Great Exuma Island in the Bahamas. They engaged YCP to help them sell their unique vision for this community to prospects many miles away, even while it was still being built.

Grandfather Golf & Country Club
A Community of Generations

Nestled in the heart of the majestic Blue Ridge Mountains in Linville, NC, Grandfather Golf and Country Club is a private club community offering a host of amenities designed for every generation to enjoy together. They turned to YCP for a strategy to help this historic brand reach a new demographic of younger members.

ELK River Club
Elevated Excellence

The Elk River Club is an ideal destination for those seeking a luxurious NC mountain lifestyle. They reached out to YCP to create fresh awareness through a re-imagination of their historic identity, a new website, videos, and a campaign to target new members from other cities. 

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Tell us your goals, and we'll find the path to success.

We always go the extra mile to ensure your success, no matter your project’s size or budget. We start every collaboration by taking time to learn about your vision and your audience, giving us the tools we need to create an effective roadmap that gets you where you want to go.

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