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After 14 years in a larger firm, Catherine Stoddard decided to take the leap of faith and launch out on her own. Seeking a brand that would set her apart, she turned to YCP for a bold new beginning that would help her get the attention of the right target audiences.
Strategy Branding & Design Motion & Video Web Experience
Catherine’s logo was thoughtfully inspired by the image of an owl, a universal symbol of wisdom and oversight. The design cleverly incorporates the owl’s eyes in a particular direction to represent her meticulous attention to detail and her role as a careful overseer. Subtly woven into the logo is the letter “S,” standing for Stoddard Consulting, which adds a personalized and distinctive touch. This unique combination of symbolism and personalization sets her brand apart, visually communicating her expertise and trustworthy nature.
“My website always gets positive remarks for its professional look and standout photography. People notice the quality and say it truly reflects who I am, making it easier for clients and colleagues to connect with me.”
A person's finances can tell a story and Catherine helps bring that story to light. Her tagline is confident and reassures clients that they are in capable hands, supported by someone who will pursue the fairest outcome for them.
For Catherine’s new firm, we developed a comprehensive suite of branding materials designed to showcase her expertise and approachable nature. This included a custom website that serves as the digital centerpiece of her brand, along with engaging lifestyle photography and professional headshots that highlight her personal connection with clients. We also created banners and print pieces to ensure her brand presence is strong both online and offline. Each piece was carefully crafted to reflect Catherine’s reputation for wisdom, care, and oversight, visually reinforcing her unique value. Together, these elements created a cohesive and memorable brand identity that helps her stand out and connect authentically with her target audiences.
The Stoddard Consulting website was designed as the cornerstone of Catherine's new brand, providing a welcoming and educational online presence. The site not only introduces her services but also builds trust and connection with prospective clients from the very first visit.
The new website features engaging lifestyle photography and headshots that capture her approachable, expert persona, while a fresh messaging approach clearly communicates her unique value and experience. Paired together, this combination of visual storytelling became a winning combination.
Discover how the YCP Strategic Roadmap can help you outsmart your competitors, better engage your audience to action, and see your business experience new growth.
Please be aware that because of the high number of resumes submitted, only candidates that match the requirements of the position will be contacted.
We create custom Roadmaps to reach critical outcomes, give you clarity, confidence, and costs.